加载中…如何做到让创业设想符合市场需要？
(2016-06-28 09:06:45) | 分类： 政治与经济 |
你有创新企业的好想法，但是否有把握市场接受它？
专家指出，认清你的产品或服务是否“适宜”或满足某一市场需要，是初创企业成功的第一步。
以下是在美国国务院全球科技创新（Global Innovation through Science and Technology）项目最近举办的一次网谈活动上（webchat）一些专家的忠告：
- 了解你设想的未来消费对象
硅谷（Silicon Valley）实业家兼斯坦福大学（Stanford University）教授史蒂夫·布兰克（Steve Blank）说，创业人犯的最大错误是，在没有与未来消费对象接触交流的情况下，自认为知道他们的需要。
与未来消费者交谈还会有助于你了解他们是否愿意支付你的产品，而这可能关系到长久的营业关系。
- 明确你的竞争优势
必须考虑你将提供的产品能让你比对手占据哪些优势，例如功能更好，价格更低或者有更理想的特征，等等。
风险投资公司哈里斯和哈里斯公司（Harris & Harris Group）的高级合伙人布雷克·史蒂文斯（Blake Stevens）说，“市场竞争越大，你的竞争优势就越重要，就越必须清晰地界定它和表明它”。
他并且指出，也需要能够在竞争发生改变时对自己的判断作出改变。
- 简而易行
许多创业者认为，他们必须创造别人不曾想到的新技术或者创造出使用某一技术的全新方法。然而，初创企业孵化器公司1776的共同创始人唐娜·哈里斯（Donna Harris）的建议是，要简而易行。
她说，“一些最成功的企业是将最好的技术用于解决某个问题……就在眼前的问题”。可以运用现有技术开发适合你的消费者需要的解决方案，并逐步完善它。
- 结成合作伙伴
你的初创公司是不是需要软件工程师？是不是涉及制造?你需不需要供应链中的内行人？如果你对上述任何一个问题的回答是肯定的，那么布雷克建议，你应该寻找合作伙伴或第三方，从而将自己难以亲自完成的事情外包。
他说，寻找合作伙伴如同寻找顾客一样。你需要找到能与初创公司合作的公司，并且明确说明“他们与你合作可以有哪些收益”。
How to make sure your startup idea fits the market
So you have a great idea for a startup, but are you sure the marketplace is ready for your product?
Experts say that figuring out if your product or service “fits,” or satisfies a need in the market, is the first step to building a successful venture.
Here are some tips from a recent
webchat
1. Understand your potential customers
The biggest mistake entrepreneurs make is thinking they can determine their customers’ needs without talking to them, said Steve Blank, a serial Silicon Valley entrepreneur and a professor at Stanford University.
Talking to potential customers also helps you find out if they are willing to pay for your product, which could lead to long-term business.
2. Define your competitive advantage
It’s important to think about what your product offers that gives you an edge over your competitors. That can range from better performance to a lower price to better features.
“The more competitive the market, the more important your competitive advantage is, and the more important it is to clearly identify and state it,” said Blake Stevens, a senior associate of venture capital firm Harris & Harris Group.
You also need to be willing to change it if the competition changes, Stevens said.
3. Keep it simple
Many entrepreneurs think they have to come up with a new technology that no one has ever thought of or apply it in a creative way. Donna Harris, co-founder of 1776, an incubator for startup businesses, recommends keeping it simple.
“Some of the best businesses are the ones that take the best of technology and apply them to a problem … that’s right in front of you,” says Harris. Use existing technology to develop a solution that fits your customers’ needs and incrementally improve upon that solution.
4. Form partnerships
Is your startup going to need software engineers? Will it need manufacturing? Do you need experts in the supply chain? If you answer yes to any of these questions, Blank recommends you find partners or third parties to outsource activities you can’t do yourself.
Finding partners is just like finding customers, he said. You need to find out which ones work with startups and state clearly “what’s in it for them to work with you,” he said.
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