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书，推荐（三）
(2005-10-24 17:02:41)| 分类： Film Study |
前几个学期看过的一些原版书，大致做了些内容简介，就算互通有无了。
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Selling Hollywood to the World
— U.S. and European Struggles for Mastery of the Global Film Industry, 1920-1950
/by John Turmpbour; Cambridge University Press; First published 2002;
内容简介：（关雅荻 整理）
好莱坞和美国流行文化在上个世纪十年代在全球的迅速扩张遭到了世界范围的强力抵制。好莱坞中众多有权势的人物为了打败这种抵制，他们建立了与国家政府紧密合作的一个强大的贸易组织，试图由此让美国的电影工业势力逐渐扩张到全世界。
书中细致入微的分析了欧洲大陆各国的电影工业在这个时期是如何卓有成效的战胜了好莱坞，书中讨论的主要对象有在两次世界大战期间一直是好莱坞最大的海外市场的英国；拥有独特电影观念的法国和一直在梵蒂冈委托下致力于国际反电影堕落运动的比利时。通过本书我们了解了美国流行文化在本国和国外的发展和贡献，由此我们明白了在过去的一个世纪，由美国主导下的世界中好莱坞所扮演的角色。
"...a well-researched synthesis of Hollywood history that adds useful insight to the vibrant field of transatlantic studies..." American Studies International
"...a rich resource for anyone interested in what has been at stake in the interplay between Hollywood and its rival cinemas...a well-researched work that enriches our understanding of a complex relationship that continues to impact communities around the world." Film Quarterly
"Interesting and important..." Catholic Biblical Quarterly
"Joining the distinguished "Cambridge Studies in the History of Mass Communications" series, this deserving book takes its place on the shelf with such fine works as Kristin Thompson's Exporting Entertainment.... Well indexed with a good bibliography and a few stills, this is a book for graduate students, researchers, and faculty." Choice
"Trumpbour is to be congratulated for never treating complex issues as simple matters of black or white...[his] research is impressive...and the book has tremendous value for the background it provides on current debates about globalization and Hollywood's continuing domination of the international film scene." Business History Review
Product Description:
The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition worldwide. Determined to defeat such resistance, the Hollywood moguls of the time created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. In contributing to the understanding of American popular culture at home and abroad, it demonstrates Hollywood's role in orchestrating the American century.
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High Concept – Movies and Marketing in Hollywood / by Justin Wyatt
University of Texas Press；First Published 1994
内容简介：（关雅荻 译）
斯蒂芬·斯皮尔博格曾说过：“我喜欢点子，特别是你能掌握在手中的电影的点子。如果一个人能用25个字甚至更少的字来告诉我他的点子，这个点子将会做成一部非常不错的电影。”斯皮尔博格的话将“高概念”电影的本质具体化成一句被浓缩了的简单句子，就是它激发了市场的竞争，吸引了观众，并总能使票房取得成功。
本书对上个世纪70年代的好莱坞商业电影的发展和“高概念”电影的主导形势进行了开创性的研究，Justin Wyatt论述了电影票房成功这一好莱坞永远追求的最终目的使如何在当时各大电影制片厂体制转变的时期变得极为重要的。当时各大制片厂都过渡转变为跨媒体的联合企业集团，他们对待生产的电影更多考虑的是经济效益而不是艺术。
作者在书中详细阐述了“高概念”电影如何完全与市场融合，致使单单一个简短的句子就能让制片厂的高层买下一部电影，并且进行大量的广告宣传。在激烈的电影市场竞争中，一个单独的画面形象，或者一首主题歌曲或许就能立即唤起这部电影的潜在观众人群，并且电影相关产品还能产生几百万美元的附加收入。
本书作者Justin Wyatt以前曾是一名电影产业的市场调研分析员，现在它作为助理教授任职于北德克萨斯大学广播、电视和电视专业，它在UCLA获得了电影电视研究的博士学位。
From Publishers Weekly
Anyone who has ever wondered about the reasoning behind formulaic mainstream films will learn probably more than they wanted to know in this academic examination of high-concept films. Although popularly thought of as films that can be summarized in one sentence, Wyatt, a former market-research analyst for the film industry, defines high concept as "a product differentiated through the emphasis on style in production and through the integration of the film with its marketing." The author contends that these economically motivated products (films like Flashdance, Top Gun, Batman and Grease) form the most significant strain in motion pictures of the last 20 years. Their common stylistic elements include easily exploitable visual images, pre-sold premises, stars matched to predictable genres and musical segments which may be extracted for promotional videos. Wyatt traces the economic histories of the major film studios, especially their conglomeration with other industries, to demonstrate how this modular approach became favored by corporations increasingly dependent on market research as a means of minimizing financial risk. The author's dry, repetitive style and the numbing effect of phrases like "market segmentation" and "multiple regression analysis" may frighten off readers interested in this necessarily sobering subject. Fortunately for those who believe that films should have something to do with art and that art is more than the sum of its parts, Wyatt concludes that the high-concept era is on the wane. Illustrated.
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