加载中…INTRODUCTIONTOASSOCIATIONMEETINGSANDINTERNATIONALBUSINESSTRENDS
(2019-07-11 09:28:34) | 分类： 其他 |
MARKET SEGMENTS
Association
Corporate
Governmental
ASSOCIATION
An organisation or group of individuals affiliated with one
another who share a common purpose, interest, or mission and exist
for the mutual enrichment and advancement of their
membership.
ASSOCIATION MEETINGS – TYPE
Conference
Congress
Convention
Seminar
Sales Meeting
Product Launch
ASSOCIATION MEETINGS - SUBJECT
Scientific
Professional
Political
Governmental
Events
Sports
ASSOCIATION MEETINGS - GEOGRAPHY
Local
National
Regional
International
ASSOCIATION MEETINGS – SIZE
Small (5-150)
Normal (150-500)
Large (500-1500)
Big (1500-3000)
Mega (3000-20000)+
NUMBER OF MEETINGS 1963-2017
ASSOCIATION - GOAL
• Brand Awareness
• Foster International Relations
• Build Community
• Educate
• Create Connections
• Raise Standards
• Lobbying
• Generate Income
• Grow Membership
Benefits to members
• Professional certification
• Professional development
• Networking
• Knowledge sharing/exchange
• Exposure to trends, products, methodologies and
standards
• Socialising and building communities
OBSTACLES
• Stronger competition
• Financial feasibility
• Sponsorship/partnerships
• Limited resources
• Increasing uncertainty
• Marketing and communication
• CME – CPD
• Technology and innovation
• Accountability
• Risk management
FINANCE
For the vast majority of associations the congress profit
represents 80% of their total income
ASSOCIATION MEETINGS – TRENDS
Almost every specialty has a meeting
Held at regular intervals
Association meetings have longer lead-times
Destinations rotate
Average number of people per meeting decreasing (1263 to
409)
Meetings of 50-249 represent 62% of the market
There are more, but smaller, association meetings taking
place
Total attendance increased from 2 million to 25 million (1963
to 2017)
Regional rotation is growing
Technological meetings grow alongside societal
developments
Use of universities over hotel growing
Duration of meetings getting shorter (5.78 to 3.65)
Number of annual meetings increasing (36% to 60%)
No longer catering for the masses
Tailor to the needs of many generations
Face to face vs. digital
Many sources of education and community
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