IntroductionTothePCOBussiness

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pcomice |
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Terminology
PCO - Professional Conference Organiser
AMC – Association Management Company
DMC – Destination Management Company
EMC – Exhibition Management Company
Core PCO – Core Professional Conference Organiser
MEETINGS HANDLED BY A PCO
1. International/National Associations
• Professional Associations
• Sporting 体育赛事
• Trade Associations 商业协会
2. Corporate clients
• Corporate Meetings
• Corporate Conventions
• Incentives
3. Intergovernmental/ Government Meetings
• Government
• Local Authorities
• World Bank
STANDARD PCO SERVICES
• Venue selection
• Budgeting
• Financial Management
• Speaker
• Programme Management
• Abstract Handling
• Marketing & Promotion
• Social Media
• Technology
• Interpretation
• Exhibition Management
• Sponsorship Management
• Registration and Accreditation
• On-site Management /Local logistics
• Congress materials and print
• Hotel reservation
• Social programme
• Tours and Transport
• Security
• Media and press
• Staffing
• CSR
A PCO is ………………..
• Professional
• Well-trained
• Quality orientated
• Delivers what was promised
• Attention to detail
• Transparent
• Adaptable to change
• Innovative
• Creative
• A Solution Provider
• Pro-Active
HOW HAS A PCO EVOLVED?
SIX INFLUENCES CAUSING CHANGE
1. The Evolution of a Service Company
2. Digitalization of the Industry
3. New Audiences with Different Needs
4. TED like Speaker Experiences – Meeting Design
5. Sponsor Restrictions and Tighter Budgets
6. Changing Association Models
HOW TO KEEP AHEAD OF THE GAME
Will we see further changes in what the client needs?
Are we ready to adapt?
Do we have an open mind?
A SIMPLE PHILOSOPHY
STOP/ KEEP/ START
STOP doing?
KEEP doing?
START doing?
The information above comes from Sarah
Storie-Pugh