INTRODUCTIONTOBIDDINGWHYBID?
					
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WHAT IS AN INTERNATIONAL CONGRESS?
According to ICCA
• Must be held in at least three countries
• Must have more than 50 participants
• Must take place on a regular basis
Who are you bidding for? 
• Your country - first? 
• Your province - second? 
• Your city - third? 
• Your company - fourth?
Do you have an annual target to achieve?
• As a city (CVB)? 
• As a company (PCO)? 
• As a Convention Centre (ICC)?
The 10most popular cities for international conferences.
[2018]
Meetings in China
• Low position/not represented in international
associations
• Less competitive than other international cities
• Policy and co-ordination for bidding and organisation
What are the 10 most popular Chinese cities for international
conferences?[2017]
Why Bid? 
• Economic Impact into our cities,
countries? 
• Promote our city, country? 
• Help hotels to sell rooms? 帮
• Help to develop an industry sector? 
• Facilitate collaboration – Academic /
corporate? 
• Provide support for our tourism
sector? 
• Create jobs? 
• Help solve a challenge or global issue
Or more likely, because that is your business
What are your chances?
• Rotation
• China is a growing market
• You have local knowledge in the sector
• The meeting you intend to bid for is a "fit" for the
destination
AND
• You have the funds to support a full-scale Bid
• You have the support of your local community and
government
Analyse why you are going to Bid
• Not a Priority Objective: no motivation / interest to
bid 
• Medium Priority Objective: may decide to
bid 
• High Interest: Motivated to bid: "Green Light"

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