A BIGGER PRIZE

竞争心理学

  玛格丽特·赫弗南（Margaret Heffernan）

作者简介

玛格丽特·赫弗南（Margaret Heffernan），企业家，首席执行官，《盲目心理学》（Willful Blindness）的作者，该书入围《金融时报》高盛最佳商业图书奖。她生于美国的德克萨斯州，在荷兰长大，在剑桥大学接受教育，在返回美国经营多媒体技术公司之前，她是英国广播公司（BBC）的获奖制片人。现在她为《赫芬顿邮报》、CBSMoneywatch网站和Inc.com网站写博文，并在世界各地的商学院讲课。

她的个人网站为www.mheffernan.com。

　　CONTENTS

目录

Introduction

引言

PART ONE: Personal Best

1 Oh, Brother!

2 Making the Grade

3 The Morning After

4 Angry Birds

5 Keeping Score

第一部分　只为出人头地

第一章　同胞相争

第二章　分数上见高低

第三章　一觉醒来

第四章　愤怒的小鸟

第五章　分数，分数

PART TWO: The Case of the 177 Purdue Chickens

6 Only the Impresarios Succeed

第二部分　普杜大学的鸡：成群结队还是卓尔不群？

第六章　只有知人善任且能打造高效团队的人才会成功

PART THREE: The Business of Winning

7 Clone Wars

8 Supersize Everything

9 How Low Can We Go?

10 Top of the World

11 A Bigger Prize

第三部分　取胜至上

第七章　仿制成风

第八章　超大无比

第九章　成本能压到多低？

第十章　世界之巅

第十一章　更大的奖励

 
        Her book, A Bigger Prize: Why Competition isn't Everything and How We Do Better, published in the UK on February 27th 2014, looks at the perils of competition and how this over emphasis on competing is damaging our society in everything from big business all the way down to everyday family life.

        In A Bigger Prize Heffernan examines the competition culture that is inherent in life today. Instead of breeding innovation, new ideas and inspiring us to do better, competition regularly produces instead more cases of fraud, cheating, stress and inequality whilst suffocating the creative instinct we desperately need to nurture. Burn outs, scandals and poor ethics abound in the race to be the best.

        So what can we do instead she asks? By speaking to scientists, musicians, athletes, entrepreneurs and executives Heffernan has found a plethora of examples of individuals and organisations who have implemented creative, cooperative ways of working together. Methods which don't set people against each other but which establish supportive environments that lead to success and happiness. "They are the real winners, sharing a bigger prize."