翻译中遇到一句：Clive Sinclair was made a hero for the ZX then knocked down when the C5 appeared.

　　看似简单的话，其实背景很深。

　　克里夫•辛克莱尔英国著名发明家，发明了便携(式)计算器，ZX80仅100英镑，消费者能用得起了。后来，辛克莱又转而研发电动汽车，提倡绿色交通，并支持教育计划。

　　但创新与新奇的区别，就在于是否理解顾客的需求。但克里夫•辛克莱尔爵士在英国推出的石英表和家用电脑，很快被其它企业更好的产品所取代，他的C5电动车则无人问津。　

　　But understanding the needs of customers is what distinguishes innovation from novelty. Quirky inventors have a place in the affections of everyone who enjoyed physics or chemistry at school. But the quartz watches and home computers that Sir Clive Sinclair championed in the UK were quickly overtaken by better products from other businesses, and his C5 electric vehicle was not wanted by anyone.　

　　C5是作为电动车出售的，却被大多数人认为它像一辆三轮车。因为当它上坡时需要脚踏板提供额外动力。这种经营思想根本没有考虑消费者的意见和需求。C5的发明者克里夫•辛克莱尔被视为市场研究中的无信仰者，即认为只有生产出产品，才能创造市场。