中国住房：向产品力致敬

China's housing: to product force salute

中国住房：回归造好房子！这已经不是一种期待，而是渐行渐近的现实。记得，在2009年人们弹冠相庆楼市丰年之时，全经联执行主席杨乐渝就发出“楼市丰年需反思“的号召，他列数了房地产行业低水平的粗狂性发展的弊端并指出转型是一种必然！2011年初，全经联常务理事阳光100集团的常务副总裁范小冲在全经联的论坛上（微博）强调，限购使房地产行业进入了房票时代。进入房票时代房企应该如何应对？他认为由于需求的刚性存在，以及限购令带来的影响，使得人们在购买时会更加谨慎，他说：“他只有一次机会了，他对价格的关注也不是第一位了，对小户型也不是第一位了，他可能真正的关注自己需要什么样的房子，今后自己的工作、生活支持他需要买什么样的房子。”范小冲认为，开发商只要做出了好房子，这些“房票”就会投给你。

China's housing: return to build good house! This is not a kind of look forward to, but gradually do asymptotic reality. Remember, in 2009 people displeased traditional property market, the executive chairman YangLeYu by the league is a \"good\" to reflect on the property market, he called on lists the real estate industry of the low level of development and the malpractice of the ruggedly points out that the transformation is a must! In early 2011, the league member of the standing committee of the sun of the group of 100 standing vice President in the united FanXiaoChong all the BBS (micro Po) stressed that 限购 the real estate industry into the room ticket era. Into the room ticket era room enterprises should be how to deal with? He thought the needs of rigid exist, and the impact of 限购 make, make people buy more cautious when, he said: \"he is only one chance, he the focus on prices also not the first, to small family also is not the first, he may be a real concern they need in the future, what kind of house their work and life support he needs to buy what kind of house.\" FanXiaoChong think, developers made good as long as house, these \"room ticket\" will vote for you.

2011年过去了，楼市的博弈依然壮观激烈！房企的转型拉开了架势，资源整合的声音山呼海啸，城市运营的番号可能会把住宅地产、商业地产、资源性地产、产业地产纳入旗下。但无论是建立在盖房子思维下的房地产，还是以整合为主要功能的房地产开发，还是金融思维下的房地产运营，都绕不开产品力！住房产品力的核心价值不只是能挡风避雨的功能，不只是单体的建筑，而是指一种人居环境。这个环境不仅具有现时可见的价值，还要具备成长的价值。做好房子，应是房地产人的责任所在，也是在房票时代房企生存的法则。从这个意义上讲，严厉的行政色彩太浓的调控政策是有贡献的，至少是歪打正着！

2011 years on, the property market is still spectacular game intense! Room the transformation of enterprises pulled open manner, resource integration voice ShanHu tsunami, the city of our operation may put the housing estate, commercial real estate, real estate, industrial real estate into resource under. But whether based on building a house thinking of real estate, or in the integration as the main function of real estate development, or the real estate operation under financial thinking, won't open products force! Housing products is the core value of force not only can consign function, not only the monomer building, but means a kind of living environment. The environment has not only the visible value, but also have the value of growth. Do the house, should be the responsibility of real estate, also in room tickets the law of survival times room enterprises. In this sense, the severity of the administrative color is too thick control policies that contribute, at least, is score a lucky hit!

我们说盖好房子，就是强调住房的品质，这个品质包括看得见的景观环境、小区配套、建筑风格、合理的空间布置、用心营造的社区关系，还有看不见的隐蔽工程以及专业物业服务。无论是豪宅、普通商品房、还是经济适用房都要力避在价格下行期在档次上、质量上做减法。不做差房子是房企要守的底线，不允许低档次房子上市应是政府的事。如果还允许没有卫生间、通风条件差、光线灰暗类的老工房或更差劲的临时房出现，就是对民生的漠视，对社会资源的巨大浪费，因为此类房子20年后一定会推到从来。回归产品力，不是物理意义上的简单复制，而是一种对品质的尊崇态度，它涵括着包括住宅价值体系框架中的方方面面。只要产品力的口碑深入人心，企业未必能无往而不胜，但一定会比别人多一条生路，绿城地产化险为夷就是得益于连竞争对手都不得不佩服的产品力！

We say that cover the house, is emphasized the quality of housing, the quality of the environment, including visible landscape village form a complete set, building style, reasonable space arrangement, cannily build community relations, and invisible take cover engineering and professional services. Whether a person of extraordinary powers curtilage, common commodity house, or economy applicable room are in price in HangQi carlos class, quality do subtraction. Don't do bad house is a room to keep the enterprise the bottom line, don't allow low class listed should be the government's house. If allowed no toilet, poor ventilation, light gray kind of old or more bad temporary room appear, is on the people's livelihood brushed aside, the huge waste of social resources, because this kind of house 20 years later will push to never. Regression product force, is not a simple copy of the physical sense, but a to the quality the exalted attitude, it covers, including residential value system of all aspects of the framework. As long as the product of the force of public praise thorough popular feeling, the enterprise may not be invincible, but will more than other people a chance to live, green city on the real estate is thanks to head off even competitors have to admire the product force!