加载中…程阳：英楚乐 INTRALOT 彩票移动终端的新看点
(2012-10-27 04:25:40)
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程阳彩票intralot彩票移动终端英楚乐 |
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程阳：英楚乐INTRALOT 彩票移动终端的新看点
Lottery Number Games Reloaded: Bringing Games a “TAP” away from players
Renewing the player experience of number games, especially in retail and particularly for younger demographics, has been mind-boggling for Lotteries. Although Lotteries worldwide have been making many efforts to modernize this gaming offering by providing for example more appealing prizes and using more attractive play-slips, the main concept of participating to these games has remained almost the same. Building up player interest for the so-called traditional games is a serious objective: these games make up for 2/3 of total lottery sales1, while they contribute over-proportionately to profits and good causes internationally.
Having this goal in mind and leveraging NFC (Near Field Communication) technology2, INTRALOT sought to innovate along several lines: (a) playing existing number games in new ways, at all times and across locations; (b) expanding the idea of selecting number sequences into selecting sequences of numbers across different locations to achieve intermediate or final goals; (c) bringing in traffic but also excitement to a geographic area by creating specific, location-based game events linked to particular numerical stimuli.
NFC: Every Place Becomes a Play
Tap’n’Play Games by INTRALOT refers to a new family of games that enables Lotteries to bridge the distance between land and mobile gaming by NFC technology and incorporating it in Lottery gaming. Players need only to “tap” their smart phone on any possible surface to enter the game. Games or gamified promotions of lottery games may be offered in store or out of store: on posters, shop windows, tables, bus stop display areas, football events ticket booths, etc – practically any surface can become a play surface.
Tap’n’Play covers a wide spectrum of game categories, from traditional to skill and knowledge games. The look & feel of the game is customized and optimized according to the needs, objectives, branding assets and design guidelines of each lottery.
‘Tap’n’Play Lottery’, ‘GameSpot’ & ‘GameTrails’ games can be offered through the existing Lotteries’ License for land-based gaming. A paperless gaming environment where Lotteries engage their current players more, step into new channels and capture the dynamic younger population with an interactive family of games is created.
Whether simply selecting numbers, or searching for a winning spot or even following a route, players are presented with a new gaming experience - “everywhere- anywhere-interactive”. Players respond very well to the fun embedded in the new idea: young people’s intention to play even a simple Tap’n’Play numbers game more than doubles compared to the same game when a traditional play slip is used.
Merging the real with the virtual by a single tap
Incorporating NFC - powered games to its already diverse portfolio of games serves INTRALOT’s strategy to provide to its customers and players a Universal Gaming Experience, where lottery games and entertainment are realized within a gaming interface that connects players, games, mobile devices and retail stores in a natural and seamless way.
Designed to build up a contemporary brand image, “Tap’n’Play” enriches land-based Lotteries’ existing game portfolios with interactive games currently unreachable for their land network. It allows them to use the high penetration of mobile phones to reach wider audiences, and connect with a younger dynamic demographic by tapping into their needs for interactivity and fast paced connectivity at the places they frequent and socialize.
“Tap’n’Play” also introduces a new dynamic era to Lottery Sales and Channel Management. It reduces the Lotteries’ dependence on paper, thus their operating costs, while increasing their operational hours allowing participation 24/7, anytime, anywhere: on POS store window, outside POS (e.g. bus stop). From building new channels to efficiently extending the operational capacity and reach of the land-based network, to building traffic and revenue within and across channels and store types, the possibilities are just endless.
1 Source: La Fleur World Almanac 2012 – the percentage includes Lotto, Numbers, Draw and other traditional games
2 Near field communication is a set of standards for smart phones and similar devices, such as tablets, to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimeters. Communication is also possible between an NFC device and an unpowered NFC chip, called a «tag».
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