程阳：科学游戏公司在欧洲的社会责任实践

European Lotteries Set Standard for Sustainability Programs

A few years ago, European lotteries sent a questionnaire to their suppliers inquiring about initiatives supporting corporate social responsibility, or what is commonly referred to by companies around the world as CSR. This program review initiated by the lotteries included a strong focus on environmental commitments and sustainability. It made many in the lottery industry around the world take a step back to evaluate supply chain operations. Others moved forward to build upon programs that were already in place.

It was clear that in Europe, a commitment to sustainability was no longer from big brands only. The same environmental requirements for global giants like Coca- Cola, Nike and BP had made their way to the lotteries. And to lottery vendors.

Lotteries in Europe began to require that their suppliers meet and exceed high standards of environmental, employee welfare and health and safety practices, as required by European governments. Countries leading the way were Finland, France, Germany and the United Kingdom.

In 2009, the Finnish National Lottery, Veikkaus Oy, adopted an ambitious environmental goal to reduce their level of carbon dioxide emissions by 35 percent by the end of 2013. Calculations in 2011 indicated that Veikkaus had already managed to reduce emissions by 29 percent and was on target to achieve their goal. The environmental impacts were analyzed in cooperation with Gaia, a company specializing in sustainable development. Veikkaus’ carbon footprint was reduced by roughly one fifth in just two years.

“One of the single, most significant factors leading to a reduction in Veikkaus’ emissions was the adoption of green electricity last year. Our next steps will include compensating for carbon dioxide emissions caused by air travel,” said Pauliina Siiskonen, CSR Specialist for Veikkaus. “Our carbon footprint has also been reduced by organizing video conferences and choosing rail travel within Finland, and by making our company cars subject to stricter emission limits.”

Some of the formal certifications that have become standard for lotteries in Europe include ISO 14001, an environmental management system established by the International Standards Organization (ISO) for the purpose of reducing a company’s burden on the environment with regard to air and water pollution, waste to landfill, and energy usage. Scientific Games’ operational facilities in Leeds, England and Atlanta, Georgia USA have received ISO 14001 certification.

ISO 14001 certification drives performance improvement in areas such as waste recycling or using waste as refuse derived fuel. It also focuses attention on reducing energy usage, a requirement that has frequently been driven by local governments as part of their carbon reduction initiatives. Carbon reduction can also be achieved by replacing the air conditioning systems for manufacturing and office facilities with new systems that produce fewer carbon dioxide emissions. The use of water-based and UV inks in lottery ticket printing facilities helps drive an ongoing reduction in solvent usage. These ink products have a much less detrimental effect on air quality compared to solventbased products.

A number of European lotteries have also become interested in a certification standard from Occupational Health and Safety Advisory Services entitled OHSAS 18001 that reviews employee health and safety risks and improves occupational health and safety performance.

In August 2012, Scientific Games’ facility in Leeds was awarded the OHSAS 18001 certification standard by the British Standards Institute (BSI). By achieving this, Scientific Games demonstrated the company’s commitment to continued improvement in health and safety performance, complying with legislation through maintenance of an Occupational Health and Management System and providing a safe working environment for employees.

Other worldwide sustainability-driven certifications received by Scientific Games in Europe, Canada and the U.S. are from the Forestry Stewardship Council (FSC), which ensures that the printed products used by companies come from a sustainable, well-managed and ethical source so that deforestation or illegal logging is prevented in natural conservation areas.

“Operating to a high standard of environmental, employee welfare and health and safety practices forms a solid platform upon which Scientific Games has been able to build its Corporate Social Responsibility program,” said Andrew Jackson, Director of Quality, Compliance and Research & Development for Scientific Games. “The European lotteries are very conscious of the environment and human rights, in particular, and they require assurance from their suppliers that the necessary controls are in place that uphold their same values and of course, meet legislative requirements.”

CSR has introduced a new era for lotteries and their suppliers in Europe—an era of standards and certifications that has already begun to impact lotteries in other parts of the world and the way they do business to serve their consumers, their employees, the environment and their communities.