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蓄势待发的酒店雄鹰:凯宾斯基——专访凯宾斯基饭店股份有限公司首席执行官
(2008-07-30 14:29:47)
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蓄势待发的酒店雄鹰——凯宾斯基
——专访凯宾斯基饭店股份有限公司首席执行官
Reto
Wittwer先生
Kempinski, Ready to Take Off in
China
A Talk with Reto Wittwer,
President and CEO, Kempinski Hotels & Resorts
在美丽的苏州，我们感受着大自然的魅力，心情也变得格外舒畅。碧波荡漾，天空蔚蓝，所有的一切都预示着今天将是灿烂而美好的一天。
在独墅湖岸边就坐落着凯宾斯基酒店集团在中国的新成员——苏州金鸡湖凯宾斯基大酒店，在其开幕之际，我们特地采访了该酒店集团首席执行官、总裁兼首席执行官Reto
Wittwer先生。Reto
Wittwer先生对新开幕的苏州凯宾斯基酒店抱有强烈的信心，他说：“酒店拥有458间豪华客房和套房，房间宽敞优雅，窗外景色绚丽。套房及行政楼层为高端商务和旅行客人提供了一系列至尊的个性化服务。并且除了商务宴请以外，婚宴酒席以及朋友小聚都可以选择在这里。因为我们很喜欢中国，希望可以在中国做到最好。”
作为欧洲最古老的豪华酒店集团，凯宾斯基酒店集团在1897年成立于德国，是一个拥有111年历史的豪华饭店的领导者。其足迹遍及整个欧洲，中东，非洲，南美洲和亚洲的22个国家中的150多个城市。众多的酒店都有着独自的个性和魅力，表现着各自的文化和传统，为住客奉上凯宾斯基享誉全球的完美的服务。
作为其首席执行官，Reto
Wittwer先生人很随和，当提到凯宾斯基对中国市场的重视时，他说：“中国在规模方面根本不同于其他国家。她不仅在营销和投资方面非常有吸引力，而且在旅游业方面也会使得公司得到蓬勃发展。特别是2008年在北京举行的奥运会，我们的目的是要提高我们在全中国旅游市场的份额。”说到这里，Reto
Wittwer先生一副很骄傲的样子，看得出来他对这家酒店的市场前景很有信心。在采访过程中，Reto
Wittwer先生不只一次表示出了对中国这个巨大潜力市场浓厚的兴趣，并且认为：“我们有能力也有志向把凯宾斯基酒店做到最好。”
凯宾斯基作为一个拥有百年历史的饭店集团，很早就踏入了中国市场，成为同行业的先驱之一。自1992年以来，该集团在国际商务旅游及休闲旅游方面取得了很大的成功，其一贯的高服务和质量标准助其打响了知名度，并且稳固了凯宾斯基这个优良品牌在中国的地位。现在凯宾斯基已进一步的在中国各大城市和度假目的地开辟了一番天地。其除了北京、苏州以外，全国各地，如成都、大连、无锡、三亚、青岛、天津、西安、等都可以看到凯宾斯基酒店的存在。更值得一提的是，在唐古拉快车的经营管理上也有着凯宾斯基积极的身影。
凯宾斯基是一个国际化的大公司，凭借其酒店所吸引的顾客群、对员工的培训和教育、酒店的运营及对地方产品的有效利用，对地方经济颇具影响。 尤其是凯宾斯基的企业责任感，不论在何时何地一直都是在如火如荼地进行。就如现在大家都在关心的四川地震灾害，Reto
Wittwer先生表示：“我们这次通过电视，网络论坛等了解了这次地震灾害的详细情况。而且我们也采取了一些行动，比如组织捐款等等。我们相信，我们所经营的每一家酒店都是当地社会和社区所不可缺少的一部分，而我们的责任就是成功地将我们的运营事业融入到当地社区的日常生活中去。这也是为什么我们鼓励各处的酒店参与公益活动来满足酒店所在地的社区需求之原因所在。 ”
每年，著名的杂志和旅行协会都会评选全球最好的酒店并授予其奖项，如“最佳接待奖”、“最佳烹饪奖”、“最佳水浴奖”及“最舒适奖”等。其中凯宾斯基酒店赢得了众多独一无二的此类奖项，并以此为荣。作为全球酒店联盟的会员之一，每个凯宾斯基酒店都融入了当地文化及习俗，并坚持其丰富的传统，同时维持无可挑剔的个性化服务。相信凯宾斯基酒店集团在Reto
Wittwer先生领导下会更好的发展，同时能为古典与时尚并存的中国带来更多新鲜的感受。
We are in Suzhou, a city best
known for its stunning natural beauty. The rippling lake water and
clear, blue sky combine to hint a fine and bright day, filling our
hearts with joy and elation.
By the picturesque Dushu Lake
stands Kempinski Hotel Suzhou, one of the newest additions to
Kempinski’s global portfolio. Mr. Reto Wittwer, President and CEO
of Kempinski Hotels & Resorts, appeared full of confidence when
we met him at the hotel’s opening ceremony. During the interview,
the hotelier said, “Guests can enjoy an unobstructed view from
each of our 458 spacious and tastefully appointed rooms and suites.
The Executive Floor and suites offer a variety of tailor-made
services to corporate executives and other high ranking business
travelers. In addition to business dinners, we’re also ideal for
your planning wedding banquet or meeting friends. We like China,
and hope to do our best here.”
Europe’s oldest luxury hotel
group, Kempinski Hotels was founded in Germany in 1897. The leader
in the global hospitality industry celebrates a history of 111
years. Kempinski’s impressive portfolio of distinctive properties
includes historical landmarks, unique hide-away resorts and vibrant
city hotels throughout Europe, the Middle East, Africa, South
America and Asia. Rich in tradition, each Kempinski hotel embraces
the local culture and customs of its destination whilst maintaining
the impeccable personalized service for which Kempinski is
renowned. Put simply, they are the first choice for the discerning
luxury traveler.
When being asked of
Kempinski’s pioneering entry into and expansion in the Chinese
market, the Chief Executive Officer, who is very approachable,
replied, “China is simply on a different scale to other countries.
Not only is it very attractive for business and investment, but
China’s also gearing up for tourism in a big way, especially with
the 2008 Olympics being held in Beijing. Our aim is to increase our
share of the national travel market in both the business and
leisure segments.” His pride and confidence in the prospects of
Kempinski Suzhou cannot be more apparent when Mr. Wittwer mentioned
the above; emphasizing more than once that he was very much
interested in China, a market with huge potentials. “We can and
will do our best.”
Kempinski was one of the
pioneers, entering China in 1992. Kempinski’s excellent brand
recognition in China ensures its success with both national and
international business and leisure travelers, who identify with the
consistently high service and quality standards on offer at
Kempinski’s five star luxury hotels. With properties opened in
Beijing and Suzhou as well as in other Chinese cities such as
Chengdu, Dalian, Wuxi, Sanya, Qingdao, Tianjin and Xi’an, plus the
Tangula luxury train which it will manage, Kempinski is already one
of the major players in the important Chinese market with an
impressive portfolio in key destinations.
Kempinski is an international
company, yet has local economic impact through the guests attracted
to its hotels, its training and educational efforts for staff, its
operations and use of local produce. Commenting on the devastating
Sichuan earthquake which arrests the attention of every Chinese,
Mr. Wittwer said, “After understanding the conditions from the TV
coverage and posts on the BBS, we took appropriate actions,
including arranging for donations. We believe that each hotel we
manage is part of the society and community of our host countries,
and that it is our responsibility to successfully integrate our
operations into the life of the local community. This is why hotels
in each destination are encouraged to choose social responsibility
programs that meet the needs of the local community in which they
operate.”
Each year, renowned magazines
and travel associations select the best hotels of the world and
distinguish them with awards for excellence in areas such as
hospitality, gastronomy as well as spa & wellness. Kempinski
Hotels is proud to be the recipient of many of these exclusive
awards. Kempinski is a member of the Global Hotel
Alliance. Each Kempinski hotel is a
distinctive property, with its own character and charm, whilst
revealing the character of the country in which its guests are
staying, while they enjoy the impeccable personal service and
superlative facilities for which Kempinski is acclaimed. With an
insightful, forward-looking and innovation-consicous leader like
Reto Wittwer, Kempinski is sure to reap bigger success in China,
bringing more fresh sensations to the historic country where
classicism meets fashion.
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