作者：斯蒂芬·里弗斯

10 小时前

今年年初，特斯拉掀起了一场电动汽车价格战。从那以后，它降价了大约五次，但分析师认为还有降价的可能。本月晚些时候发布的新一季度财务业绩应该会更清楚地描绘出特斯拉的长期状况。

降价可能会低估特斯拉在 1 月份所做的事情。在全球范围内，它根据型号和配置将这些价格削减了 20%。这立即让许多公司进入了类似的过程，因为每家公司都试图在该领域保持竞争力。不过，随着价格下跌，利润率通常也会下跌。

Bernstein's 的 Toni Sacconaghi 对MarketWatch表示：“毫无疑问，降价反映了特斯拉刺激需求的需要，并且是对利润率和销量的明确权衡。” “虽然许多投资者一直希望 [第一季度] 利润率可能触底，但我们认为情况不一定如此，特别是考虑到我们认为可能会进一步削减。”

阅读：特斯拉今年第五次降低美国产品线的价格

就在今年，特斯拉将该品牌的旗舰车型 Model S 和 Model X 的价格下调了 15,000 美元或更多。它还以较低的价格提供了一款续航里程较短的 Model Y，并且刚刚将 Model 3 轿车的价格降低了 一千美元。继续进一步降价可能会增加需求，同时给该行业的竞争对手汽车制造商带来更大压力，其中大多数都远未赶上特斯拉。

下周公布的第一季度财务业绩应该可以很好地说明特斯拉的整体表现。分析师表示，利润率低至 21% 左右，可能表明特斯拉确实面临需求问题。不过，更高的利润率表明情况恰恰相反。特斯拉确实有可能利用其成本地位来提高整体利润率。

我们将在 4 月 19 日市场收盘后公布这些结果时了解更多信息。在那之前，这似乎是购买新特斯拉的好时机，但等待可能更有利。

原文：

Tesla Might Not Be Over With Cutting Prices, Analysts Say

First-quarter financial information coming on April 19th will tell us more

by Stephen Rivers

10 hours ago

Tesla sparked off an electric vehicle price war early this year. Since then it’s cut prices some five times but analysts believe that it’s not done yet. New Q1 financial results coming later this month should paint a clearer picture of Tesla’s long term position.

Cutting prices might be underselling what Tesla did in January. Globally it slashed those prices by up to 20 percent depending on the model and configuration. That immediately sent a number of companies into a similar process as each one attempts to stay competitive in the space. As prices fall though, so too would margin typically.

“Make no mistake — the price cuts reflect Tesla’s need to stimulate demand and are an explicit trade-off of margins for volume,” Toni Sacconaghi of Bernstein’s said to MarketWatch. “While many investors have been hopeful that [first-quarter] margins might be bottom, we don’t believe that will necessarily be the case, particularly given our belief that further cuts are likely.”

Read: Tesla Drops Prices Across U.S. Lineup For Fifth Time This Year

Just this year Tesla has dropped pricing on the brand’s flagship cars, the Model S and Model X, by $15,000 or more.  It’s also offered a shorter-range Model Y for a lower base price and just dropped the price of the Model 3 sedan by $1,000. Continuing to drop prices even further would likely increase demand and at the same time put even more pressure on rival automakers in the industry, most of which are nowhere near catching Tesla.

The first-quarter financial results coming next week should say a great deal about how Tesla is faring overall. Analysts say that weak margins, anything under some 21 percent, could indicate that indeed, Tesla has a demand issue on its hands. Stronger margins would indicate the opposite though. It’s possible that Tesla is indeed leveraging its cost position to increase margin overall.

We’ll know more when those results come out on April 19th after the market closes. Until then, it seems like a decent time to pick up a new Tesla but waiting might prove even more lucrative.

TAGS ELECTRIC VEHICLES INDUSTRY PRICES REPORTS TESLA