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Windsor Media Day 知名媒体参观温莎

(2011-05-26 12:09:54)
标签:

eyfs

国际

教育

双语

学习

英国

幼儿园

育儿

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课程

分类: 走进温莎

Windsor Media Day 知名媒体参观温莎

Windsor is unique; it has a curriculum that is unlike any other in the Chinese market and a dedicated team that is second to none. Like so many in the Dulwich family, our passion is education and it was decided that it was high time this message was spread far and wide. 温莎是独一无二的;它有不同于其他中国幼儿园的课程,有着卓越的专业团队。像德威集团的其他人一样,温莎人热爱教育,我们也决定是时机把我们的理念传播的更远更广。

To this end, Windsor looked to the talents of Dome PR, a talented public relations company with a long history of success and a strong client portfolio. Through careful consideration and long discussion on the best approach, Windsor decided to host a media day on the 18th of May at the headquarters building in the Shunyi district of Beijing. Thirteen journalists from various media outlets were invited, including online giants such as Sina and Yahoo, print regulars China Daily, City Weekend, Little Star,  Parenting Science and Mum & Baby, as well as CCTV.于是我们找到了道名公关,一个非常好的公共关系公司,道名有着很长的历史,并为重要客户设计了成功案例。通过仔细的思考和长时间的讨论来找到一个最佳的契合,温莎决定于5月18日在位于北京顺义区的温莎总部举行媒体见面会。有13家媒体记者参加,其中包括大型网络媒体新浪和雅虎,新闻出版媒体《中国日报》《City Weekend》《Little Star》《父母必读》《妈咪宝贝》还有中央电视台。

With a flurry of last minute preparations the 18th was upon us, and Windsor opened its doors for the first time to the media. The event went smoothly, with Breeze Li introducing each of the speakers in turn before allowing Wendy Weng (our Curriculum Manager for Chinese content) to take the floor. What followed was a remarkable compression of a whole year’s learning into fifteen minutes of pictures and succinct commentary, following the activities of a single class throughout a full school year and imparting a sense of what Windsor is about and how we do things. This was followed by Becky Jing – Windsor’s Managing Director – who briefed the assembled journalists on Windsor’ history, as well as that of the whole Dulwich family as well as alluding to topics that would be covered later in the day.  This led into a tour of the Legend Garden campus, giving the journalists the opportunity to see classes in action and interact with both the staff and children of the school. After a short break the groups reconvened for the final two presentations. The first was given by Kate Beith – Windsor’ Academic Director – who gave an impassioned presentation on the research and theories that underpin the Windsor play based curriculum before yielding the floor to Shirley Wan. Windsor’ Curriculum Manager then proceeded to take a minor detour from the scheduled events, involving the journalists in a minor art exercise that linked nicely into later portions of her presentation on Windsor’ rigorous training program. Before the floor was opened up to questions, Windsor was honoured to give time to three parents whose children attend Windsor schools, whose glowing testimonials helped to cement what the journalists had already seen and heard throughout the day.

在一阵繁忙的准备之后5月18日,温莎第一次与媒体见面。整个见面会进展顺利,由Breeze Li分别介绍每位发言人之前是Wendy Weng(我们中文部分的课程经理)为大家做了一个非常精彩的浓缩了一年教学精华的15分钟的图片展示和现场讲解,其中还贯穿了每一个班一整学年的课堂活动并向大家传达了温莎是什么,我们又是怎样实施的。之后,是温莎的项目总裁Becky Jing为在场的记者介绍温莎的历史,以及整个德威大家庭并且提及了当天要涉及的其他内容。下一个环节,就是带领媒体参观温莎丽京园,为媒体提供了一个走入课堂,并与员工以及孩子互动的机会。在一个简短是休息之后, 媒体们参加了最后的两个讲座。 第一个是温莎的课程总监Kate Beith,她的富有激情的讲解,从研究和理论方面论证了温莎以游戏为主的课程。其后,温莎的课程经理Shirley Wan富有新意的增加一个环节,让在场的媒体做了一个小的艺术练习,很巧妙地把她之后要讲的原本严肃的培训连接起来。在媒体问问题之前,温莎非常有幸的请到3位学生家长做现场感言,他们言传身教,把自己真实的感受和在场的媒体分享。

All of this would have been worthless had the media remained unimpressed, but to date the feedback has proven to be overwhelmingly positive. Offers of forum places, opportunities for article space and even the offer of TV spots have been flowing in, along with some glowing comments, including this from the editor of Parenting Science magazine:如果媒体对我们做的一切毫无印象那么我们的付出也没有意义,但是截止到目前我们所得到的都是积极的声音。有的媒体为我们提供论坛的机会,有的媒体让我们发表文章甚至做电视采访,在这些热切的回应中,包括来自《父母必读》的编辑这样说到

   Very unusual education, very different from other schools. This is really about education. All the presenters are just shining and with personal charm really are representative of your quality education. I admire your team and your school!”

“非常与众不同的教育,与其他的学校区别很大。这才是教育。所有的发言的人光彩夺目,富有个人魅力也代表了教育的品质。我很欣赏你们的团队和学校。“

“You have been doing fantastic schools, when will you be ready to move it forward and enable more Chinese children to avail of your great education?’

“你们在做一个非常好的学校,你们什么时候可以往下一步发展并且让更多的中国孩子受益于你们伟大的教育?”

Offers for further in depth interviews, the opportunity to contribute articles and to take part in Early Years forums were received from the majority of the media, as was the opportunity to take part in a CCTV children’s program, marking a beautiful end to the Media Day.

一些大型媒体为深入了解来采访我们,或是刊登我们的文章,或是邀请我们参加早教论坛,还有中央电视台邀请我们录制儿童节目,为我们的媒体见面会画上圆满的句号。

None of this would have been possible without the hard work and dedication of the whole Windsor family, who have shown their dedication and passion throughout the entire process and continue to make Windsor ‘a school for education’.

我们深知我们这次活动离不开大家的辛勤工作以及所有温莎人的付出,我们在整个过程中也展示了温莎的专注和热情,这也将继续为温莎“是一个做教育的学校”而努力。

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