我的“今天”——环球时报的采访
(2010-11-27 15:41:46)
标签:
环球时报李菁菁制美食菁制美食淘宝易极优新西兰 |
分类: 精致生活 |
采访时,记者是抱着像上篇报道一样的目的来的,结果,我给了他一个big
surprise!
,我已经在
这篇文章中写过了。
Global
Times
Fortunes can sometimes come unexpectedly, although it may not necessarily be an utter “Open Sesame!” story. At least, that is how it happens to Li Jing, a 36-year-old native Beijinger.
She packed for New Zealand at her 20s and intended to study MBA programs there, but ended up with cuisine certificates on dessert-making, coffee-infusing and bakery. She opened a coffee bar and made all serious efforts to develop it into a chain business, but her store inadvertently launched on the Internet turned out to grow faster and be far more prosperous than the bar.
“Every time I set out toward a planned place, I eventually find myself arriving at somewhere else, and I don’t know why,” Li giggled. Her bright eyes and slightly red-tinged curly hair make her look much younger than her actual age.
“From time to time, I start to believe in what a mother tells her son in an old movie Forrest Gump – ‘Life is like a chocolate box, and you never know what you’ll get from it’,” she said, having a light sip at a cup of coffee delivered by a pretty waitress at her own coffee bar.
Li went to New Zealand amid the go-abroad tides in 2000 when an overseas study, or emigration, looked like the only way to gild the career and the personal life of any ambitious Chinese young man and woman.
Like the vast majority of Chinese
overseas students, Li worked 30 hours per week after
school
Despite the toil, the beautiful
pastoral sceneries in New Zealand and the slow life pace and the
nature-affinity of local people still made every day a joy, Li
said, and a minor part of which were the delicious homemade cakes
by her
One Sunday in 2005 summer, when Li was waiting for a matriculation offer of an MBA program from Massey University, Mary, at Li’s aid, started to prepare some cakes, the favorite for both the Turners and Li.
“Do your Chinese wives often cook at home?” asked Mary.
“Yes in the past, but rarely now. Both the husband and wife need to go out to earn money in China today.”
“Well, that’s not so good in my eyes. Families need to be cared, and the wife is a right person for the job. Life is not just about money, anyway.
“Hey, Jing, now that you like western food and love dessert-making and bakery, why not learn it at schools here and do it when back to China?”
Mary’s words flashed across Li’s mind like a lightning slashing through the darkness, according to Li.
“Yeah! …Why should I cheat myself by living up to others’ anticipation of my career and sacrificing my own interest and love?” she told herself.
A quick decision was made. It’s not Massey University any more, but a 2-and-half-year training at Manukau Institute of Technology on western food.
“Western food is a totally new realm for me, and it’s fantastic when you prepare a dessert, put it on table and find all guests around scramble for it,” said Li, eyes shining with excitement when numerating a long list of desserts she had prepared.
Her husband, who then came along
with her to study
The blog writing turned out to be the starting point of all the serial unexpected happenings in Li career and business.
Li’s first blog was posted out on August 30, 2006, directing people how to “do it yourself” (DIY) a sponge cake.
Li did not think much about the first blog writing, guessing it would sink into the ether universe like a pebble into lake. But the next day, when she opened her blog, she found the blog was clicked and viewed over 300 times, with hot comments and demand for further instructions on cake baking.
“In the virtualized Internet world, attention, encouragement, and the feeling of being needed from unfamiliar people could instill great warmth and power into your heart, and I found I just could not stop writing now,” Li said.
Maybe for the sense of solitude as an alien, or the inspirational natural beauty in New Zealand, or whatever else, Li’s writing ingenuity, which had never been touched off before, now found a free outlet in the blog.
The blog stories were no longer just about cooking and bakery, but were interwoven with the subtle, sometimes philosophical, observations of a young oriental woman about love, family, life and nature, extremely appealing to female Chinese white-collars.
When Li returned to China in 2008 and opened her coffee bar at an office building at the bustling Haidian district, a hi-tech area in northeast Beijing, she was already widely known and was invited to lecture at domestic cuisine schools and on TV programs on Western food.
By September last year, however, Li’s blog writings, clicks to them already numbered above seven million, had cultivated a steadfast army of Western food DIY fans, who demanded Li to offer them reliable utensils, raw materials and seasonings.
At these fans’ proposal, Li opened a web store on taobao.com on the Moon-cake Holiday last September and reaped amazing success – her fans just bought up all her moulds and raw materials in her stock for making moon-cakes.
But the real sales explosion began
when she sold Easiyo yoghurt products, a New Zealand's best
homemade yoghurt brand, since the end of last
year.
Li estimates that her web store sales will be well over 50 million yuan ($7.41 million) a year within the coming three to five years.
“But this might be a too conservative figure, because changes always go beyond my planning. So, who knows?” she said, adding that the latest click count of her blog is already 12 million.
我的生活,我的微博:http://t.sina.com.cn/jingzhimeishi