2006-T3答案解析 王健老师整理

51. Which of the following is NOT the reason for colleges to change their names?
A. They prefer higher education competition（该项不是学校更名的原因；是学校更名的客观结果。偷梁换柱，主观性情感化选项）
B. They try to gain advantage in market share. (他们希望获得市场份额的优势；提到)
C. They want to project their image. (他们想要树立形象；提到)
D. They hope to make some changes. (他们希望做出一些变化；提到)

Names have gained increasing importance in the competitive world of higher education. 51As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make.

在高等教育竞争领域，校名拥有了日益增长的重要性。由于学校也要力争市场份额，他们也在寻求可以树立他们想要的形象或者是能够反映出他们希望做出更改的校名。

52. It is implied that one of the most significant changes in higher education in the past decade is        
A. the brand. （混淆性大，对品牌的关注归根结底还是因为市场观念的深入人心）
B. the college names（校名是原文的直接陈述，不是推断出来的）
C. the concept of marketing（市场化观念；正确选项；关键词重现；）

D. list of majors. （违反位置原则;第三段出现）

52As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make.由于学校也要力争市场份额，他们也在寻求可以树立他们想要的形象或者是能够反映出他们希望做出更改的校名。

52“There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education.”在过去十年情况发生了巨大变化。在高等教育领域，市场化教育在过去几乎就是一个忌讳的字眼。(可见：市场化教育现在在高等教育领域已经很普遍了，因为学校也要力争市场份额)

53. The phrase "come up with"(Line 3 Para 4) probably means     （词汇猜测）
A. catch up with跟上     B. deal with处理 C. put forward提出 D. come to the realization实现

53Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of “naming structures”, “brand architecture” and “identity systems,” the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos (标 识), banners, business cards and even new names for the individual colleges, all to include the words “the New School.”

现在，在花费数额不明的资金用于网络调查并且聘请营销顾问建立“命名组织”、“品牌机构”以及“识别体系”之后，该校设想出一个新名字：新校。从周一开始，该校采用新标识、新校旗、新商业名片，甚至为了独立学院都采用了新名字，所有这些统统含有“新校”二字。

54 The case of name changing from Cal State Hayward to Cal State indicates that the university     .
A. is perceived by the society（该校被社会认可；错误连接，其进行更名的目的是想要人们对学校在认知方式上（对学校的看法）发生巨大转变，即让社会关注到该校的影响力日益增大）
B. hopes to expand its influence（希望扩大其影响；原文主题句的最近推断；最近原则；该选项是举例的目的；influence=role）
C. prefers to reform its teaching programs（该校更愿意对其教学项目进行改革，原文没有提到；主观情感化选项）
D. expects to enlarge its campus（该校期望扩大校区，原文没有提到）

Changes in names generally reveal significant shifts in how a college wants to be perceived. 54In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.

通常情况下，学校更名反映出一所大学希望得到人们在认可方式上的重大转变。通过把名字从Cal State, Hayward改为Cal State, East Bay，该校希望展现在旧金山东部两个郊区蒸蒸日上的角色。

55. According to the spokeswoman the name change of Beaver College     .
A. turns out very successful（结果证明很成功，最近的推断）
B. fails to attain its goal（没能达到目标，相反；更名之后句实现了3个目标）
C. has eliminated some jokes（消除了一些玩笑；本段未提及；违反位置原则）

D. has transformed its status（改变了学校的地位；推得太远了）

Many college officials said changing a name and image could produce substantial results. 55At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman said.

许多学校官员说，更改校名和形象可以产生实质性效果。在Arcadia University，除了申请入学的人数增加了，学生测试的平均分数也提高了60分，Arcadia University的女发言人说。（暗指学校更名后取得的良好效果）