求职趣味-与AI互动学习，共同成长【63】

2024年04月06日，小小博主按月推送一篇有关互联网电商运营岗位芝麻小事。小编跨境电商从业运营多年，从属于灯具配件光感控制部件类目。本期分享与AI工具一起学习的谷歌SEO路径，便于大家提供更好的思路。可能更适合那些有从事搜索优化经验的，有理论+实践功底的小伙伴。

 AI互动学习谷歌SEO （2）

AI互动学习谷歌SEO （2）

《1》 Prompt: i have a idea, by use internal linking improve some page rank onthe google results ,then we take other page of website link to better page orthis page bring height triffic volume. additionally, we take these emplementsto meet google rule. so please help me reccommend advice (可以忽略，也可以从意义理解可以

Certainly! Improving your website’s ranking on Google involves acombination of strategies, including internal linking. Let’s explore howyou can effectively implement internal linking to boost your page rank andadhere to Google’s guidelines:

1. Understand Internal Linking:

• Internal links connect different pages within your website.

• They help search engines understand the structure and hierarchy of your content.
• Strategic Internal Linking:

• Identify high-traffic pages or pages you want to boost.

• Link from other relevant pages to these important pages.
• 
  
• Anchor Text Optimization:

• Use descriptive anchor text (the clickable text) for internal links.

• Include relevant keywords in the anchor text.
• Avoid generic phrases like “click here.”
• 
  
• Link Relevance:

• Link to pages that are contextually related.

• For example, if you’re discussing SEO, link to relevant SEO guides or resources.
• 
  
• Deep Linking:

• Don’t limit internal links to just the homepage.

• Link to specific blog posts, product pages, or service pages.
• 
  
• Natural Flow:

• Ensure that internal links fit naturally within the content.

• Don’t force links; they should enhance the user experience.
• 
  
• Hierarchy and Silos:

• Organize your content into topic clusters or silos.

• Link from broader topic pages to more specific subtopic pages.
• 
  
• Broken Links Check:

• Regularly audit your internal links.

• Fix broken or outdated links promptly.
• 
  
• User Experience Matters:

• Prioritize user experience over search engines.

• Make sure internal links enhance navigation and provide value.
• 
  
• Link Juice Distribution:

• Distribute link equity (link juice) wisely.

• Link from authoritative pages to important ones.
• 
  
• Footer and Sidebar Links:

• Use footer and sidebar links sparingly.

• Prioritize in-content links for better SEO impact.
• 
  
• XML Sitemap and Crawlability:

• Include all important pages in your XML sitemap.

• Ensure search engines can crawl and index them.
• 
  
• Track Performance:

• Monitor the impact of internal linking using tools like Google Analytics.

• Adjust your strategy based on data insights.

Remember, internal linking not only improves SEO but also enhances usernavigation and engagement. By following these guidelines, you’ll create awell-structured website that aligns with Google’s rules and provides value toyour visitors. 

《2》 prompt: again analiysis to Link Juice Distribution using a good examplefor beginner enhance our understand.

Certainly! Let’s delve into Link Juice Distribution with abeginner-friendly example to enhance our understanding.

1. What is Link Juice?

• Link juice, refers to the authority or ranking power

that a link can transfer from one page to another within a website.

• When a high-authority page links to a lower-authority page, it can boost the credibility and ranking of the latter in search engine results pages (SERPs)
  

• Factors Affecting Link Juice:

• Authority of the Linking Page : High-authority pages pass more link juice than low-authority pages. Trust and credibility matter.

• 
  
• Relevance of the Linking Page: Relevant content between linked pages affects link juice. For instance, a link from a “dogs” page to a “cats” page is less potent than a link from a “pets” page to a “cats” page.
• Type of Link: Different link types (e.g., navigation menu vs. 

in-content) impact link juice transfer

• Example: Boating Website and Link Juice Flow

• Imagine you run a boating website. To get link juice flowing: 

• Create quality content

related to boating: How-to guides, blog posts, and helpful resources.

• These content pieces become high-authority pages

within your website.

• Now, let’s distribute link juice:
• Scenario:
• You have three pages: 

• “Choosing the Right Boat”: Tips on selecting the perfect boat.

• “Maintenance and Repairs”: Covers boat upkeep.

1. 
   
2. Link Juice Distribution:

• “Boating Basics”(High Authority): 

• Link from “Boating Basics” to both “Choosing the Right Boat” and “Maintenance and Repairs.”

• This passes link juice to these pages.
• 
  
• “Choosing the Right Boat”and “Maintenance and Repairs”: 

• Link back to “Boating Basics.”

• Distribute link juice back to the high-authority page.
• 
  
• Result:

• All three pages benefit from link juice.

• The interconnectedness improves their rankings.
• Users find relevant content easily.

Remember, link juice flows through well-structured internal links. Bycreating valuable content and linking strategically, you’ll enhance yourwebsite’s SEO and user experience!

《3》Prompt：so help me continue to explain about this ‘Hierarchy and Silos:’

Certainly! Let’s delve into the concept of hierarchy and siloswithin organizations:

• Hierarchy:

• Hierarchy
  
• refers to the structured levels of authority and decision-making within an organization.

• 
  
• It establishes a clear chain of command, with higher-level positions having more authority than lower-level ones.
• In a hierarchical structure, decisions often flow from top management down to lower-level employees.
• 
  
• Silos:

• Silos

represent isolated or separate functional units or departments within an organization.

• These units operate independently, focusing on their specific tasks or goals.
• Silos can hinder collaboration, communication, and cross-functional understanding.
• 
  
• Hierarchy and Silos Interaction:

• Hierarchical structures

can contribute to the formation of silos: 

• Decision-making tends to be centralized at the top.

• Communication often flows vertically (up and down) rather than horizontally (across departments).
• Departments may operate in isolation, with limited awareness of broader organizational goals.
• 
  
• Silos can lead to: 

• Reduced collaboration.

• Duplication of efforts.
• Lack of information sharing.
• Resistance to change.
• Bureaucracy and inefficiency.
• 
  
• Breaking Down Silos:

• Organizations can take steps to minimize silos: 

• 
  
• Cross-Functional Teams: Create teams with members from different departments to work on specific projects.

• 
  
• Shared Goals: Align departmental goals with overall organizational objectives.

• 
  
• Open Communication Channels: Encourage communication across departments.

• Regular Meetings: Facilitate discussions and knowledge sharing.

• Training and Awareness: Educate employees about the broader context of their work.

• Leadership Support: Leaders should actively promote collaboration.

• 
  
• Website Silo Structure (SEO Perspective):

• In the context of website design, a silo structure organizes content hierarchically: 

• Group related content into thematic categories (silos).

• Each silo focuses on a specific topic.
• Internal links connect pages within the same silo.
• This helps search engines understand content relevance and improves user navigation .

Remember, breaking down silos and fostering collaboration can lead to amore efficient and effective organization. Similarly, in website design, awell-structured silo arrangement benefits both users and search engines. 

《4》Prompt：base on above analysis, what is the Organize your content into topicclusters or silos.

Certainly! Organizing your content into topic clusters or silos isa strategic approach to structuring your website’s content. Let’s break itdown:

• Topic Clusters:

• A topic cluster is a group of interlinked pages centered around a core topic or theme.It consists of: 

• Pillar Content : This is the main, comprehensive page that covers the overarching topic. It serves as the hub for related subtopics.

• Cluster Content : These are supporting pages that delve deeper into specific subtopics related to the pillar content.

• 
  
• Example: 

• Pillar Content : “Digital Marketing Strategies”

• Cluster Content: 

• “SEO Best Practices”

• “Content Marketing Tips”
• “Social Media Advertising”
• “Email Marketing Strategies”
• Internal links connect the pillar content to the cluster content, creating a cohesive structure.
• 
  
• Benefits of Topic Clusters:

• SEO: Google’s algorithms favor well-organized content. Topic clusters signal relevance and authority.

• User Experience : Visitors find related content easily, improving navigation.

• Keyword Coverage : Cluster pages target long-tail keywords related to the main topic.

• 
  
• Link Juice Flow : Internal linking within clusters distributes link authority effectively.

• 
  
• Silos: Silos are closely related to topic clusters.

• They involve grouping content thematically, creating a hierarchical structure.
• Each silo focuses on a specific topic or category.
• Silos help search engines understand content relevance and user intent.
• 
  
• Implementing Topic Clusters and Silos:

• Step 1: Identify Pillar Topics:

• Choose broad topics relevant to your niche.

• These become your pillar content.
• 
  
• Step 2: Create Pillar Content:

• Write comprehensive, high-quality pillar pages.

• Cover the main topic thoroughly.
• Optimize for relevant keywords.
• 
  
• Step 3: Develop Cluster Content:

• Create supporting pages (cluster content) for each subtopic.

• Link from cluster pages to the pillar page.
• Use descriptive anchor text.
• 
  
• Step 4: Internal Linking:

• Interlink pillar and cluster pages.

• Use contextual anchor text.
• Maintain a logical flow.
• 
  
• Step 5: Monitor and Update:

• Regularly review and update content.

• Add new cluster pages as needed.
• Ensure all links are functional.
• 
  
• Example (Travel Blog):

• Pillar Content: “Ultimate Guide to European Destinations”

• Cluster Content: 

• “Exploring Paris: Top Attractions”

• “Hidden Gems in Rome”
• “Barcelona Foodie Tour”
• “Amsterdam Canals: A Photo Journey”

Remember, topic clusters and silos enhance both SEO and user experience.By organizing your content strategically, you’ll create a valuable resource foryour audience and improve your website’s visibility. 

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对自己要求的人，好运从来都不会差

感谢大家浏览，感谢大家纷纷来评论，感谢大家关注。此后，每月一期分享，更多靠拢大家亲密相关的求职百态，揭示求职岗位蕴含更多的为认知的专业知识点，与博主分享从事互联网电商运营哪些琐屑小事如何演蜕变为小众类目大佬，与B2C运营要点内容等等。届时，欢迎大家来品鉴。