Since 1988,  Italian clothing firm Max Mara Group has maintained a strong presence in China. The company boasts 238 stores on the mainland, 36 in Hong Kong, 42 in Taiwan, and five in Macau – and they aren’t stopping there. Max Mara’s new Hong Kong flagship location recently opened in the Central shopping and financial district. Its two-story design by Duccio Grassi Architects – described as “tactile and sophisticated” – closely mirrors what the brand sees as key attributes to the Chinese market.

“There are many opportunities in real estate, impressive shopping centers, more and more elaborate and striking as they require ever new unique and awe-inspiring combinations,” noted chairman Luigi Maramotti. Recent expansion by Max Mara and its various brands, including Weekend by Max Mara, Sportmax, Max & Co., and Marella, have included a 3,240 square-foot flagship in the Season’s Place mall in Beijing as well as flagships in Chengdu and Hangzhou. “Max & Co. is our second, most developed brand in China,” he added. “Weekend used to be a collection available at the Max Mara stores, but it is now carried in dedicated units and growing significantly.”

From “a white canvas,” as there is “no urban memory” and historical city centers as in Europe, the Chinese have created luxury shopping locations, said Maramotti. Despite this fresh beginning, Maramotti said, China is adopting many Western models of living. Chinese buyers are not only aiming at luxury spending but also at a corresponding lifestyle. He said, “They have it in them to travel and move, and their desire to replicate models and references is amplified.”

And the chairman dismisses the buzz that growth in China is grinding to a halt, saying, “We have seen an average of 30 percent growth per year in a market that is greatly relevant for us.”

It’s no surprise, then, that the new Hong Kong flagship carries the high expectations for the brand. The store has been designed to offer contrast to the busy, intense city outside its doors. “We believe in values that can create a balance in this endless rush, values that are more intimate and meditative,” Maramotti said. “We all are looking for stories. There is a lot of written and visual information in this society, but we have moved away from the oral tradition, and there are less and less storytellers. But relations are what people are interested in. Here, there is a natural discovery of a tale.”

Max Mara was founded in 1951 by Luigi Maramotti’s father, Achille. Last year, Max Mara earned $1.63 million in sales and operated 2,330 stores in 150 countries served by 5,248 employees. By the end of 2012, Max Mara expects to operate 320 units in Greater China.

TRANSLATED IN CHINESE BY GOOGLE:

自1988年以来，意大利Max Mara的服装公司，集团在中国保持了强劲的。该公司拥有238家连锁店，在大陆，36，42在台湾，香港和澳门的五-他们没有就此止步。Max Mara的新的香港旗舰店最近在中央购物区和金融区。它的两个故事设计的由杜乔格拉西建筑师-形容为“触觉和先进的” -地反映了品牌视为对中国市场的关键属性。

“有很多机会，房地产，令人印象深刻的购物中心，更多，更复杂和惊人的，因为它们需要常新的独特的和令人惊叹的组合，指出：”主席路易吉鲁索阿迪。Max Mara和它的各种品牌，包括Max Mara的，SPORTMAX，MAX＆CO，和玛蕊乐的周末，最近的扩张，包括一个3,240平方英尺的旗舰店在本赛季的广场在北京以及成都和杭州的旗舰。“MAX＆CO是我们的第二个品牌在中国最发达的，”他补充说。“周末可在Max Mara的店是一个集合，但现在专责单位进行显著增长。”

从“一个白色的画布上，说：”是“城市记忆”和历史悠久的城市中心，在欧洲，中国人的奢侈品购物地点，鲁索阿迪。尽管这个新的开始，鲁索阿迪说，中国正在采取许多西方的生活模式。中国买家不仅针对奢侈品消费，但也有相应的生活方式。他说：“他们有他们的旅行和移动，和他们的欲望被放大复制模型和参考。”

主席驳回在中国的发展现磨的嗡嗡声，停了下来，他说：“我们已经看到了平均每年30％的增长，对我们有很大的相关市场。”

这并不奇怪，那么，新的香港旗舰店的品牌进行了很高的期望。这家商店已提供的忙碌，紧张的城市以外的门。“我们相信，可以创建一个在这无尽的热平衡值，值更亲密和冥想，”鲁索阿迪说。“我们都在寻找的故事。书面和视觉信息在这个社会中有很多的，但我们已经远离了口头传统，而且有越来越少，讲故事的人。但关系是什么人有兴趣。这里，有一种天然的发现的故事。“

成立于1951年，由路易鲁索阿迪的父亲，阿奇Max Mara的。去年，Max Mara的盈利1630000美元的销售和经营2,330间店铺，150个国家的5,248名员工。Max Mara的2012年年底，预计将运行在大中国区的320个。WWD 图片来源：MAX MARA