约翰是FUBU体育时装公司的共同创始人。这个公司从在纽约街头卖帽子起步，如今成为60亿美元的全球巨型企业。（FUBU是FUBU是For Us By Us[咱们为咱们]的缩写。）

约翰有心向更年轻的创业者——尤其是来自城市里的困难社区的年轻人——传授自己的经验。他一方面亲自提供辅导，一方面通过他的“启步学堂”（Launch Academy），帮助有志创业经商的人学习成功所需的技巧和技术。

约翰告诉这些年轻人，赚钱并不是经商的唯一理由。在以下视频中，他就在准备创业时应注意避免什么错误提出忠告。

http://v.youku.com/v_show/id_XMTYxNjQ1ODI4MA==.html 

From hip-hop hats to startup traps [video]
 

Daymond John wears many hats: He’s an entrepreneur, an investor and a television personality. Also an author, a mentor and a public speaker.

John co-founded FUBU (an acronym for “For Us, By Us”), a sportswear company, which grew from selling hats in the streets of New York to a global giant with $6 billion in sales.

John’s made a point of sharing his business experience with younger entrepreneurs, particularly those from disadvantaged urban neighborhoods. He mentors them in person or through his Launch Academy, which helps aspiring business owners learn skills and techniques they’ll need to succeed.

John tells young people that earning money is’t the only reason to go into business. In this video, he offers tips on what to avoid when starting a company.