Emotion: I feel emotionally connected to and interested in this ad because I understand the emotions involved in it.

Snobbery: If I use this product or service, I will be better than most people and/ or better than my friends and family.

Transference: If I use this product, I will look or be like the person in the ad. I will be a better person if I use this product.

Sex appeal: This product is appealing because I am sexually attracted to a person in the ad.