Y-3 Temporary Store CANNES, France

May 2010

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Y-3 opens its first temporary store in Cannes in partnership with blanch&. The new blanch& Contemporary Space is a multifunctional structure located on Boulevard de la Croisette in front of the port and sporting club in the centre of the glamorous French resort town. An innovative project which allows luxury brands to occupy the building from one to three months, Y-3 is the first fashion label to collaborate with blanch& Contemporary Space.

The retail space will present Y-3’s Spring/Summer 2010 men’s and women’s collection including iconic footwear, the sought-after travel and accessories range as well as signature apparel pieces from April 28^th to June 29^th, 2010.

In October 2002, Y-3 launched its first Spring/Summer 2003 collection in Paris. ‘In Japan, you can see the triple stripe everywhere, on trains and on the streets…I asked myself, how can I continue my creative life without this? So, I asked my assistant to call adidas.’ Yohji Yamamoto, Creative Director Y-3

Three years later, Y-3 made its New York Fashion Week debut. Y-3’s ongoing success is due to the perfect blend of adidas’ expertise in sport functionality and Yohji Yamamoto’s signature sense of style. The current Spring/Summer 2010 collection displays bold simplicity and confidence, ensuring that Y-3 will continue to define the future in sportswear.

‘We live in a sport and body conscious age and it will continue to develop in this direction. The high-end fashion athletic business has not reached its peak yet. More such collaborations could be possible but Y-3 has an advantageous position, it has created a niche, being the originator of this market segment.’ Hermann Deininger, Chief Marketing Officer adidas Sport Style Division

The Y-3 pop-up store in Cannes has been designed to follow the global retail concept which is characterized by a minimalist black and white style. The 200sqm one-level inner space is completed by a 100sqm private garden both have been customized to reflect the chic aesthetic and distinctive atmosphere associated with the French Riviera.

Although only a temporary space, this will be Y-3’s second stand-alone store in France. The first one opened in Paris on Rue Etienne-Marcel in August of 2007. Y-3 is also available in Paris at the adidas Brand Centre on Avenue des Champs-Elysées.

Y-3 at blanch& Contemporary Space

94 Boulevard de la Croisette

06400 Cannes - France

www.Y-3.com

For more information, please contact:

Y-3 法国戛纳电影节临时店

法国戛纳电影节盛大开幕，预示着各大明星、影片将展开激烈的奖项争夺，同时各大品牌也在此次红毯上争奇斗艳，而高端时尚运动品牌Y-3联合Blanch& Contemporary Space（布兰奇当代空间），在戛纳电影节期间开设首家Y-3临时店，优雅展示品牌魅力。

布兰奇当代空间是一个多功能建筑物，坐落于法国著名的度假胜地——克鲁瓦塞特海滨大道（Boulevard de la Croisette），背靠迷人的港口，紧邻体育俱乐部。布兰奇当代空间采用创新运营模式，可以为奢侈品牌提供1至3个月使用期限。Y-3则是第一个与布兰奇当代空间合作的时尚品牌。

Y-3戛纳临时店遵循全球零售店的黑白简约设计概念。200平米的内部空间和100平米的私人花园完全按照定制模式进行建筑和装饰，完美展现出了法国里维埃拉（French Riviera）的一流审美格调和独特的氛围。2010年4月28日至6月29日期间，Y-3将在布兰奇当代空间展示和销售2010春夏时装系列，包括经典招牌鞋款、颇受欢迎的旅行服饰和配饰、以及特别签名限量版服装。 

2002年10月，Y-3首次在法国巴黎举办2003春/夏系列时装秀。“在日本大街上、电车上、商店里，你到处都可以看到“三条杠”图案，这让我很兴奋。我想，在我的今后创作作品中，怎么能没有这三条杠？我希望在巴黎也能到处看到Y-3，所以我让助理打电话给adidas，告诉他们我要做这件事！！”Y-3创意总监山本耀司如是说。经过Yohji大师的倾心设计，Y-3 Cool劲儿十足地亮相于纽约时装周。adidas在运动功能方面的专业性和Yohji Yamamoto经典签名设计风格的完美结合造就了Y-3的辉煌成功。2010年春/夏系列的极简和自信风格奠定了Y-3在运动时尚界的尊者之位，将继续引领未来时尚运动。

“我们现在和将来都会生活在一个崇尚运动、注重个人形象的健康时代。目前的高端运动时尚产业还需要继续努力，才能迎合这个时代的发展要求。也许有些品牌能够达到这样的要求，但是Y-3拥有的优势，有能力成为这个市场的创始人，并且占据了有利的位置。”adidas运动风格部的首席营销官——赫尔曼·德宁杰（Hermann Deininger）精彩阐述。

2007年8月，Y-3在巴黎埃蒂安马塞尔大街开设第一家店，Y-3在巴黎香榭丽舍大街的adidas品牌中心也有店中店。尽管此次Y-3在戛纳是临时店，这将是Y-3在法国的第二个独立店，让更多参加戛纳电影盛会中人们能够亲临店铺，体验Y-3品牌的时尚理念。

Y-3布兰奇当代空间临时店

法国戛纳克鲁瓦塞特海滨大道（Boulevard de la Croisette）94号 邮编：06400

www.Y-3.com