Y-3

Yohji Yamamoto

www.Y-3.com

Y-3网站更新 --Y-3 2010春夏系列

2010 年5月3日

为了庆祝即将到来的2010年国际足球大联盟2010 - 南非世界杯，Y-3对其网站进行了全面的更新。该网站的设计体现了本赛季的灵感：现代运动风格的全球巡演体现在优雅运动的品牌签名设计之中。

焕然一新的Y-3网站深度且全方位地体现了2010春夏系列的魅力：齐达内的短片、创意总监山本耀司的独家专访。在新网站上，还能欣赏到2010年2月14日在纽约举办的Y-3 2010-11秋冬系列时装秀。

根据Y - 3的品牌未来定位和品牌对细节方面的极其关注，新网站还为人们提供了一个优雅和身临其境的浏览体验。

这包括网站主页上的可以进行360 °“浏览”的导航工具，3个独立层视频的实时3D视觉体验; 360 °的创新性设计运用在整个网站，进行高清晰度视频全方位展示，模特后面的气氛照明可以根据视频内容的变换而变换。另外，网站上的所有产品图片都可以下载，并且，为了方便用户浏览放大的图片，深层链接已经被嵌入到最小级别的资源点。

Y-3网站由adidas和Sid Lee Amsterdam联合设计和建设。

www.Y-3.com

Y-3 Spring / Summer 2010 Brand Website Update

May 3^rd, 2010

Y-3 has unveiled the latest update to its website, celebrating the upcoming 2010 FIFA World Cup™. Reflected in the site’s design is this season’s inspiration: a global tour of modern sport style rendered in the label’s signature of elegant athleticism.

The website provides in-depth insight on the Spring/Summer 2010 collection, features a film with Zinedine Zidane as well as an exclusive interview with creative director, Yohji Yamamoto. The site also gives a first glimpse of the Autumn/Winter 2010-11 collection, showcasing the men’s & women’s runway show which took place in New York on February 14^th.

In line with Y-3’s future-facing identity and the brand’s attention to detail, the new website provides users with an elegant and immersive browsing experience.

This includes an engaging 360° “look” navigation tool on the homepage, a real-time 3D experience combining 3 independent layers of video; innovative use of 360°, atmospheric lighting which changes based upon what’s displayed on the video behind the models, and the use throughout the site, of high resolution videos to display complete looks. Additionally, all product images have been made available for download and deep links have been incorporated to the smallest level of details allowing for easy sharing of a zoomed-in product view.

The Y-3 website has being developed by Sid Lee Amsterdam in collaboration with adidas.

www.Y-3.com