今早，和kochany在看一段网络视频，讲述的是网络传播讯息的速度和网络在日常生活中的渗透性。

kochany看完,写了一篇文章，让我发到新浪的博客，想听听大家的意见http://www/uc/myshow/blog/misc/gif/E___6726ZHE1SIGG.gif。

我看完后，想到的第一点是什么？

牛顿第三定律: ①力的作用是相互的。同时出现，同时消失。 ②相互作用力一定是相同性质的力 ③作用力和反作用力作用在两个物体上，产生的作用不能相互抵消。 ④作用力也可以叫做反作用力，只是选择的参照物不同 ⑤作用力和反作用力因为作用点不在同一个物体上，所以不能求合力

Socioeconomics – reality to come or commercial trick?

by Ted Pajak, 10^th July 2010

In years to come news and products will find us, we will not need to look for them! It will be all happening via social media channels like Facebook, Youtube, Socialcast, LinkedIn etc. Let me tell you how it is going to happen.

Nowadays many companies link up with their employees wherever they are via mobile technology, i.e. mobile phones, but this is just a single layer of communication. We typically need emails to exchange files and data thus appropriately aggregated information that we can use to do our job. We need to store multiple numbers of files from where we source information. Thus we are tightening ourselves to laptops and wireless networks that enable our mobility and accessibility to libraries of shared files and company network drives. We used to work by processing various information to acquire knowledge that we can use do our job well. However in rapidly changing economy search, aggregation and processing of the information will be taking too much time and effort. We will have to make it faster. We will need to acquire knowledge more aggressively i.e. we will use IT solutions to find already processed and aggregate information for us. This will be happening via networking company communities where everybody will be posting fragments of information revealing his job area or thinking that with help of IT will be linked up and aggregated to a level that hopefully will become knowledge. Once needed, this collective chunk of knowledge will be downloaded and used swiftly and efficiently by the employee that will use it to the benefit of the company.

How about consumers? We will be more and more networking with our mates on communicators that will evolve towards social media channels, IT solutions will help experts  build up our profiles even if we don’t provide any personal information. People will be targeted as members of community by their web behaviours that will be matched to their socio-profile. This will be extracted from the way we write, from the entire content of our social web activities. This appears like big brother but it is inevitable because we want to use advantages that web and network communication bring us. All that information processed and aggregated will be endless knowledge for socio-driven marketing. We often skip tv adverts. In the world of socio-driven marketing, companies will listen what we may be saying about them, and thus companies will learn, improve and accommodate quickly to our needs, offering us, consumers, better targeted products. Wouldn’t it be nice that shortly after chatting with our friends about some experience we treasure, we will find a product matching our treasured experience? This way of targeting will change the marketing and help market more efficient and less wasteful.

Can we avoid this all?  Is socioeconomics not threatening our freedom? Paradoxically humans have always made choices to trade advantages of the novel solutions against the loss of anonymous persona. This happened many times in the history. We all have IDs, some numbers, some registration marks, telephone numbers, internet addresses, mobile numbers, etc. And we all got used to that after some time and benefitted from the new possibilities all that technology brings us. Thus social economics will become true reality from which we will all benefit – probably sooner than we expect.

http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded