http://www.bnet.com/blog/customer-management/3-things-your-customers-won-8217t-tell-you-about-privacy/318?promo=713&tag=nl.e713

We don’t really care about privacy. While some consumers are deeply concerned about privacy – I know a few – a majority don’t give it a second thought. They turn on their phones, fire up their Web browsers, and do what needs to be done.

That’s not where it hurts (try service). The pain consumers feel, at least when it comes to their mobile devices, isn’t privacy – it’s their phone bills. Cell phone companies are legendary for their bad service and onerous contracts. And now two of the largest wireless companies, T-Mobile and AT&T are planning to merge (subject of another Senate hearing). That’s where consumers could use a helping hand from government.

Easy trumps private. Time and again, consumers have voted with their wallet by giving companies who throw privacy concerns to the wind – tech behemoths like Apple, Facebook and Google – their business. Why? Because these companies make technology easy to use. That’s more important than a site or service that respects your privacy, according to consumers.

This doesn’t just apply to wireless and Web issues. Any businesses dealing with consumer privacy concerns can take these three unarticulated points to the bank.

Right or wrong, customers care more about functionality, price and user-friendliness than their privacy.