程阳：美国加拿大彩票销售终端战略（之四）

——吉泰克接管德克萨斯彩票市场运营再出击

Merchandising is clearly one of the latest buzzwords in the lottery industry. “It is the key to sales growth,” said Mandy Carter, Senior Business Development and Corporate Accounts Manager for GTECH Texas, which operates the sales and marketing services of the Texas Lottery. “It’s the one thing that has been missing in really getting the message out there, to capture not only new players, but occasional players.”

And fortunately, lotteries have a friend in Steven Desautels, National Category Manager-Non Foods for Murphy Oil USA. “He is definitely an advocate of the lottery category – completely passionate about driving sales,” said Carter. “He truly embodies the attitude that lottery purchases are a great conduit to driving total in-store sales. And it’s like a dream to have a large chain take the opportunity to figure out what innovative things we can do to drive our business.”

程阳：美国加拿大彩票销售终端战略（之四）——吉泰克接管德克萨斯彩票市场运营再出击

程阳：美国加拿大彩票销售终端战略（之三）——堪萨斯州如何实现刮开型彩票电子化

程阳：美国加拿大彩票销售终端战略（之二）——安大略彩票新式彩票站的实践

程阳：美国加拿大彩票销售终端战略（之一）—— 销售点“铺满盖严”的基础是什么？