程阳：美国加拿大彩票销售终端战略（之三）

——堪萨斯州如何实现刮开型彩票电子化

Kansas 2015 - The Year of the Lottery Retailer

It’s time for us to operate more like a private business

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With a 30-year background as an entrepreneurial retailer, Terry Presta knows what it’s like to sell lottery tickets. He knows it can be tough, and he always had ideas on how lotteries could make it easier. And now, as Executive Director of the Kansas Lottery, he’s doing something about it.

“If we can make it easier for retailers and help them make more money, they will like the category more and it will help them sell more tickets,” he said. “When we are making 30 percent [the required minimum net in Kansas], every time they sell more product, we make 30 percent and they make six percent. It’s hard to argue with that business model.”

程阳：美国加拿大彩票销售终端战略（之三）——堪萨斯州如何实现刮开型彩票电子化

程阳：美国加拿大彩票销售终端战略（之二）——安大略彩票新式彩票站的实践

程阳：美国加拿大彩票销售终端战略（之一）——销售点“铺满盖严”的基础是什么？