程阳：欧美互联网彩票势不可挡

——线上售彩无损线下实体销售点成全球彩业共识

Global experience provides ample evidence that retail sales are not hurt by the addition of online lottery sales – in fact, the added convenience can even attract new players who become familiar with the games online and are therefore more comfortable purchasing at retail. There is also potential for increased retail sales as players form a multi-channel strategy, purchasing games online and also purchasing them at retail as they are more top-of-mind.

 As the old saying goes, change is inevitable.

There is perhaps no bigger change in consumer behavior than the adoption of online and mobile solutions for every aspect of life. According to research conducted by the Pew Internet & American Life Project, part of the Pew Research Center, a nonpartisan, nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world, 85 percent of American adults use the Internet in some aspect of their daily lives.

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