程阳：2010年加州彩票社会责任报告

 California Lottery Social Responsibility Report 2009/2010

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Corporate Social Responsibility

 

This report shares our strong commitment to being a good corporate citizen. In fact, it is now a top priority for our entire organization. But what does CSR mean to us?

 

For us, it is a pledge to lead in consumer protection, minimize our impact on the environment and support local communities by going beyond our legally required mandate of earning money for education.

 

In addition, it is an unwavering commitment to responsible play. The lottery is entertainment. Players should never spend more than their entertainment budgets allow on our products. We are committed to funding counseling services for problem gamblers.

 

But it also means that we are committed to maintaining and building trust between our organization and the many groups and individuals that we deal with and affect, including players, retailers, vendors, legislators and educators. We expect to do that by maintaining close communication with these individuals and groups, which we call stakeholders.

 

We have put together a detailed plan of how we expect to maintain and improve our relationships with our key stakeholders.

 

CSR is not a static set of pledges, but a dynamic commitment.

 

To make sure we stay on top of changing circumstances, we have established a CSR steering committee that will put together strategies to ensure that we operate in a responsible manner. This committee, which is chaired by the Director and composed of key senior staff members, will also develop targets for measuring our progress and take responsibility for meeting these targets.

 

 

 

Celebrating our past, while creating a bright future

 

It’s an exciting time at the California Lottery. We’re reflecting on our past successes, while planning for an even better future.

 

This year we celebrate our 25th anniversary of earning money for schools, creating millionaires, supporting retailers in their local communities and providing entertaining products to millions of California residents.

 

But we also are busy planning. All of our employees are working hard on a business plan aimed at improving our business practices and products and creating a new culture that puts rigorous economic analysis at the top of our decision-making process. Further, we are implementing a new law that allows us to pay out more money in prizes to our players, create more winners and generate more money for education for years to come.

 

The Lottery is also placing a new emphasis on corporate social responsibility, which is why I am so pleased to introduce this report. This is our first CSR report and it outlines the concrete actions we are taking to continue to be the best organization we can be.

 

From the day we sold our first ticket in 1985, the Lottery has operated in a responsible way, making us a leader in integrity and consumer protection and supporting schools.

 

Until this year, the Lottery had never developed formal policies in this critical area and had never made it clear that being a responsible corporate citizen is a top priority.

 

For those of us at the Lottery, corporate social responsibility, or CSR, means that we go far beyond what the law requires as we carry out our responsibility to sell products to earn money for education.

 

As an organization, we are committed to leading the nation in consumer protection, supporting and enhancing our local communities and minimizing our impact on the environment. We are also dedicated to promoting responsible gaming by urging players not to spend more money than they should on our products and by supporting counseling services for those who have developed gambling problems.

 

 Furthermore, we are committed to carrying out our daily activities in a way that emphasizes integrity and communication with all the groups the Lottery affects, from players to retailers to legislators and educators.

 

Our commitment to corporate responsibility can be seen every day of the year…

 

e can see it in the smile of 14-year-old Anvita Mishra. Anvita is an eighth-grader from Roseville who likes swimming, science and reading and won the regional Sacramento Spelling Bee earlier this year. Thanks to the Lottery, Anvita and a parent—and 12 other champion spellers and parents Statewide—were able to attend the national Spelling Bee in Washington, D.C., to compete with the nation’s best.

 

 

 

 We can see it in retailers throughout the state that are prospering in part because of the commissions they make from selling Lottery products. During its 25-year history, the Lottery has paid out nearly $4 billion in commissions that boost the bottom lines of 21,000 retail stores from Calexico in the South to Yreka in the North and every community in between.

 

We can also see it every time a retailer or player recycles Lottery paper products, including Scratchers tickets, in response to the Lottery’s campaign to minimize its impact on our environment.

 

These are just a few examples of the ways that the California Lottery is committed to socially responsible behavior. The rest of the report explains in further detail our programs and policies in this vital area.

 

We already go beyond our legally required mandate to help schools, educators and students to boost the economies of local communities and to lead the way in consumer protection. In the future we plan to do even more.

 

Joan M. Borucki | Lottery Director

 

 We are committed to enhancing education and supporting local communities.

 

The California Lottery’s foundation is built on our commitment to corporate social responsibility. One of our most important priorities is maintaining our players’ trust through responsible play and integrity.

 

The Lottery is a unique business that employs more than 600 people at 10 offices throughout California, including the headquarters in Sacramento. More than half the Lottery’s work force is devoted to sales and marketing. This Lottery division develops, distributes and promotes more than 40 Scratchers games each year and they provide regular service to 21,000 retailers.

 

Other Lottery divisions include Security and Law Enforcement, Finance, Human Resources, Information Technology Services Division, Executive, Operations and Corporate Communications. All these divisions support the Lottery’s goal of generating money for education, while also ensuring the integrity of the Lottery by promoting responsible play.

 

We are committed to enhancing education for public schools, supporting local communities, leading the way in consumer protection, preserving the environment for the next generation, and always taking care of our people.

 

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