程阳: 百泰斯与南京福彩签订5年销售协议

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程阳百泰斯betex南京财经 |
分类: 彩业动态 |
程阳: 百泰斯与南京福彩签订5年销售协议
Betex Group Enters China's Welfare Lottery Sector in Nanjing
26 January 2010 , LONDON,
January 25 /PRNewswire/ -- Betex Group plc
The new agreement allows the
Company to promote and sell all WelfareLottery products from
kiosk-style point-of-sale outlets in high footfalllocations
including supermarkets. Products include traditional
computerisedlottery games, scratchcards and high-frequency draws.
Commencing in earlyFebruary, the Company will initially operate 20
Betex
Betex has also signed distribution agreements with a number of premierretail brand outlets in Nanjing, which will allow the Company to site kioskswithin selected high-footfall stores throughout the licence period.
Commenting on this development, Jeremy Longley the Chief Executive ofBetex said: "I'm delighted that we have secured our first agreement in thewelfare lottery sector in such a high profile city. This is a significant andexciting deal for the Company and demonstrates the strength of our brand inChina. I believe we have identified a retail strategy that combines twoessential ingredients - short-term revenue generation and profitability, withlong-term scope for roll-out and growth".
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