程阳: 百泰斯与南京福彩签订5年销售协议

Betex Group Enters China's Welfare Lottery Sector in Nanjing

26 January 2010 , LONDON, January 25 /PRNewswire/ -- Betex Group plc announces that its Chinese operation has signed anexclusive 5-year contract with Nanjing Welfare Lottery Management Centre tolaunch and operate a new retail lottery concept across Nanjing, the capital of Jiangsu Province. Betex  already has established Sport Lottery contracts inHebei, Guizhou and Guangdong.

The new agreement allows the Company to promote and sell all WelfareLottery products from kiosk-style point-of-sale outlets in high footfalllocations including supermarkets. Products include traditional computerisedlottery games, scratchcards and high-frequency draws. Commencing in earlyFebruary, the Company will initially operate 20 Betex and Welfare Lotteryco-branded kiosks for six months before extending the retail estate to 150 bythe end of 2010.

Betex has also signed distribution agreements with a number of premierretail brand outlets in Nanjing, which will allow the Company to site kioskswithin selected high-footfall stores throughout the licence period.

Commenting on this development, Jeremy Longley the Chief Executive ofBetex said: "I'm delighted that we have secured our first agreement in thewelfare lottery sector in such a high profile city. This is a significant andexciting deal for the Company and demonstrates the strength of our brand inChina. I believe we have identified a retail strategy that combines twoessential ingredients - short-term revenue generation and profitability, withlong-term scope for roll-out and growth".

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