London -- Hitwise, the leading online competitive intelligence service and an Experian company, today reveals that Facebook, Britain's favourite social network and the second most visited website in the UK after Google, is also the most searched-for brand by UK Internet users. During the 12 weeks ending 3 January 2009, 1 in every 42 Internet searches in the UK included the term 'facebook'. Facebook received 52% more searches than the second most popular brand, YouTube. The third most searched-for brand was the auction site eBay, while British social networking site Bebo ranked fourth. The BBC rounded out the top 5, and was also the most searched for 'offline' brand during the 12 weeks ending 3 January 2009.

10 most searched for brands by UKInternet users (ranked by market share of UKInternet searches, 12 weeks ending 3 January 2009):

Facebook (2.39%) YouTube (1.57%) eBay (1.25%) Bebo (0.96%) BBC (0.86%) Amazon (0.47%) Argos(0.44%) Sky (0.27%) Tesco (0.26%) Yahoo! (o.26%)

Facebook's UK Internet traffic has more than doubled over the last year and it is now the second most visited website in the UK after google.co.uk. The social network accounted for 1 in every 24 UK Internet visits during the month of February and traffic to the site has already increased by 18.6% during 2009.

"The fact that Facebook is the most searched-for brand and the second most visited site in the UK not only illustrates its success, but also the popularity of social networking in Britain," commented Robin Goad, Research Director for Hitwise in the UK. "Social networks now account for 1 in every 10 UK Internet visits and 1 in every 5 page views. Only search engines receive more UK Internet visits than social networks. During February 2009, social networks received 13.1% more UK Internet visits than online retail websites, and 27.9% more than Adult websites, which they overtook in September 2008".

BBC is the most searched for 'offline' brand, eBay the top retail brand

Of the top five most searched-for brands in the UK, the BBC is the only brand not to be Internet specific, and conducts the majority of its activities 'offline'. Overall there are 4 'offline' brands in the top 10, with Argosranking 7th, Sky 8th and Tesco 9th. "Six of the top 10 brands (Facebook, YouTube, Bebo, BBC, Sky, Yahoo!) are media companies of one shape or another, and most of these rely primarily on advertising to generate their revenues," commented Goad. "The list also reveals the importance of online video: YouTube is the second most searched-for brand in the UK, while iPlayer is now the BBC's third most popular sub-brand online after News and Sport."

The remaining four brands are all online retailers: eBay, Amazon, Argosand Tesco. "eBay and Amazon remain the most popular online retail brands, but the more traditional high street players are gaining on them all the time," commented Goad. "During the key month of December, the top 100 high street retailers actually received 68% more UK Internet visits than their online-only rivals."

车品觉，现任敦煌网首席产品官。曾在英国，美国和澳大利亚接受西方教育。先后於HSBC, PCCW, NEXT, Microsoft, eBay等多家跨国公司任职总监, 多元立体的背景形成了思考问题的独特性以及敏锐性。拥有10多年互联网工作经验，是一个未来趋势的蓝海观察家。现在清华大学及INSEAD商学院攻读EMBA。