未来趋势:

根据ComScore(全球性互联网信息服务提供商)的数据显示，在加拿大，Online Coupon（在线优惠券）索取网站是在08年12月增长速度最快的，有两百六十万用户从在线网站索取购物优惠卷，用户数量比上一年同期增长60%。同时在Google Trends中也可以看出2008年在加拿大对“coupon”的搜索量显著上升，尤其是在12月。在美国也呈现出类似的现象。

同时对于敦煌网的数据分析也发现相似的现象，比如在当前buyer会更加在乎纠纷的处理，甚至对于一些价值比较小的订单，buyer也非常希望自己在纠纷的处理中可以获胜，这些都反应出消费者对于商品价格变得越来越在乎。

可见金融危机影响了人们的购买行为，更多的人希望在购买的时候拿到折扣。

零观点：

在金融危机下，为了节省支出，buyer对价格变得更加敏感，对Online Coupon（在线购物卷）的需求迅速增加。

购物券的需求增加，必然后增加seller的成本，那么seller的利润空间相对会减小。

给消费者发送购物券的好处是可以刺激消费者的购物欲望，增加购买，但是同时缺点是可能会让消费者产生对购物券的依赖，从而只有等到购物券发送的时候才去购买。

Google趋势:

微观趋势研究员:

车品觉, 香港人，现任敦煌网首席产品官。从小接受西方教育，澳洲硕士毕业后返回香港先后任於HSBC,PCCW,NEXT,Microsoft，ebay多家跨国公司，并在香港管理专业协会(HKMA)任教电子商贸，拥有10多年互联网工作经验，2006年结束跨国公司生涯，加入新一代B2B交易网站敦煌网，担任首席产品官。现为清华大学及INSEAD的研究生。喜爱收藏，击剑，风水，佛学，自小对预测学有非常兴趣，除学得家传风水外，又有幸拜得名师而得入易经之门，闲时也为媒体报纸等撰稿。

原文: 

Luann Lasalle

The Canadian Press

427 字

2009 年 2 月 21 日

The Hamilton Spectator

Final

T06

英文

Copyright (c) 2009 The Hamilton Spectator.

MONTREAL

Cost-conscious Canadian consumers are on the Internet with their virtual scissors, clipping coupons to get discounts and save money in the tough economy.

Online coupon sites were the fastest growing web category used by Canadians over the past year, said digital tracking firm comScore.

There were almost 2.6 million unique visitors in Canada to online coupon sites last December, up 60 per cent from 1.6 million in December 2007, comScore said.

And it's expected that consumers won't be giving up their online clipping habits anytime soon.

"To the extent that the economy continues with the uncertainty and recession, I think consumers are going to continue to look for ways to seek deals, and online couponing has obviously become an important part of that," said Andrew Lipsman, director of comScore's industry analysis.

The ease of using the Internet to search for discounts is helping to push the popularity of coupon sites, Lipsman said from Chicago.

"So online couponing is a broader trend, but it's also accelerating because of the economic conditions right now," he said.

Women appear to lead the way when it comes to searching for bargains on the web, said Jeffrey Grau of New York-based eMarketer, which does research and analysis on digital marketing.

Britt Raposo, founder of the information website CanadianMomsOnline.com, wasn't surprised that online coupon clipping was growing. She said it's primarily moms who are clipping coupons online, "obviously to save money because the economy is getting a little scary." Some exchange coupons on Raposo's other website, CanadianMomsCommunity.com.

There are numerous online coupon sites, including FrugalShopper.ca, Flyerland.ca and Save.ca.

Paula Gignac, president of Interactive Advertising Bureau of Canada, said coupons can be mailed to consumers after they're selected online.

Another way consumers can get them is to print a hard copy, Gignac said, noting the coupon will have specific bar codes and identifiers that prevent it from being printed and redeemed multiple times.

Websites that experienced the fastest growth in popularity in Canada over the past year, according to digital tracking firm comScore:

* Coupons: up 60 per cent to -2.6 million unique visitors in December 2008 from Dec. 2007.

* Sites related to women: up 28 per cent to 14.5 million.

* Job search: up 27 per cent to almost three million.

* Politics: up 27 per cent to almost 1.5 million.

* Jewellery/luxury goods/ accessories: up 25 per cent to 2.8 million.