http://s12/middle/4e2a807cg953996349edb&690

译者：APEC电子商务工商联盟志愿者团 龙亚琼 

Web merchandise sales were down 5.3% for The Knot
美国第一大婚礼平台Knot第三季度网络产品销售额下降5.3%

TheKnot.com saw third quarter web merchandise sales dip.
TheKnot公司第三季度网络产品销售额下降。

For the quarter ended Sept. 30, The Knot, No. 335 in the Internet Retailer Top 500 Guide, reported:
到9月30号这个季末，名列《网络零售商五百强》中第335名的TheKnot公司在报告中称：

Online merchandise revenue was $7.1 million, a 5.3% decline from $7.5 million in the prior year quarter.
在线产品收益为710万美元，比去年同季度的750万美元下降5.3%。

Total sales of $27.3 million, down year over year about 3.2% from $28.2 million.
总销售额为2730万美元，自2820万美元逐年递减约3.2%。

Net income was $1.1 million, up 42.7% from net income of $771,000 in the third quarter of 2009.
净收益为110万美元，较2009年第三季度的净收益771000美元提高了42.7%。

Internet Retailer calculates that web merchandise sales made up 26% of total revenue for the quarter, compared with 26.6% in the Q3 2009.
网络零售商计算得出，网络产品销售额占季度总收益的26%，而在2009年第三季度这一比例为26.6%。

In August, The Knot launched a buying platform—WeddingChannel Deals—designed to offer local and national deals to the web retailer’s online audience of brides. The program will be expanding in early 2011.
八月份，The Knot推出一个购物平台---婚庆频道---为当地及国内网络零售商的在线婚庆提供服务。该项目将在2011年初进行扩展。

Also in August, The Knot began a partnership with Wedding Paper Divas to sell their wedding stationery through The Knot Wedding Shop. The program is expected to introduce brides to the wedding shop earlier in the wedding planning process, and introduces a new product offering to The Knot’s personalized favors, gifts and wedding supplies, the company says.
同样在八月份，The Knot与Wedding Paper Divas合作，通过The Knot的在线婚庆店铺出售婚庆用品。该公司声明，这一项目希望能使新娘较早参与婚庆计划过程中，并为The Knot的个性化偏好，礼品和婚庆用品引入新产品。

For the first nine months of 2010, the company reported:
2010年一月份至九月份，公司报告称：

Sales from web merchandise of $22.4 million, up by 8.2% from $20.7 million for the same period in 2009.
网络商品销售额为2240万美元，较2009年同期的2070万美元上升了8.2%。

Total revenue of $85.4 million, a 4.9% increase from $81.4 million in the prior year.
总收益为8540万美元，自去年的8140万美元上升了4.9%。

Net income of $2.1 million compared to net income of $1.2 million through the first three quarters of 2009.
与2009年前三个季度的120万美元的净收益相比，今年前三季度净收益达到210万美元。

Internet Retailer calculates that web merchandise sales made up 26.2% of total revenue for the period, compared with 25.4% through three quarters of 2009.
Internet Retailer计算得出，与2009年前三季度网络商品销售额占总收益的25.4%相比，今年网络商品销售额占总收益的26.2%。