别人看时装周是欣赏美衣和美人儿，此人的思维逻辑却从T台上发散开来研究起营销和创业的方法技巧来，当然都不是什么新鲜的东西，但既然是老生常谈那肯定自有其道理，尤其是第一点和第四点。

在原文基础上进行了适当脱水，适合全文背诵。谁背谁知道。

by James Clear

Two weeks ago, I found myself in New York City attending Rachel Zoe’s private fashion show and wondering how I got there.

Before that night, the only runways I had been on were at the airport.

But don’t worry, it might have been unfamiliar territory, but I didn’t waste the opportunity. I did what any good entrepreneur would do when surrounded by supermodels. I analyzed the marketing strategies.

And I have to say, I learned a few things. In fact, here are 5 insights about Fashion Week that you can use to more successfully market your business and yourself.

1. Rally the people who believe what you believe.

I had never heard of Rachel Zoe until that night, but almost everyone else had. They were part of her fashion community. They watch her TV show. They look at all of her designs.

In short: they believe fashion and design are important.

Most strong communities are built around a common belief system. The strange thing is that most marketers waste their time and money trying to convince people to change their beliefs.

Rachel didn’t waste her time trying to convince people like me to love her work. If you’re leading a business or a movement of any type, the goal isn’t to force people to think like you. The goal is to rally the people who don’t need to be fixed.

2. Dream big, start small.

If you wanted to be a fashion designer it would be easy to look at Rachel Zoe now and think, “Ugh, it’s so easy for her. I wish I could have that.”

Two things.

First, you can, so don’t cut down your own dreams. Second, the only way to make progress is one step at a time.

Do you know the first person Rachel Zoe did fashion design for? Her next door neighbor. She laid out all of his clothes for the week.

It sounds so simple, but what you have right now is enough to get started on your dream. Start with what you have and start now.

3. Rigid thinking benefits no one.

Sure, some of the designs at Fashion Week are off–the–wall（古怪的，荒诞的） and over–the–top（过头了，离谱）, but so what? If everyone stuck with what we already do, then we would all end up stuck.

Whenever you try something new there will be a lot of mistakes made. (And let’s be real: when I see someone coming down the runway dressed like Big Bird, I’d call that mistake.)

But in the end, making mistakes is the only way forward. You can either play it safe in the world someone else created, or you can push the envelope（挑战极限） and (possibly) create a new world for everyone to enjoy.

4. Success unshared is failure.

Take a moment to imagine the thousands of people wearing Rachel Zoe designs. Now imagine if she had kept those designs to herself. Imagine if she simply drew them up in her free time and filed them away in a drawer.

That’s exactly what many would-be（自称的，想要成为……的人） business owners do! They think up great ideas, but then talk themselves out of sharing them with the world.

It doesn’t matter how great your ideas are or how brilliant your plan is, it only becomes meaningful once you allow other people to take part in it. Your value doesn’t come from the achievements you enjoy, but the people you share them with.

5. Give away something nice.

Apparently, the gifts at Fashion Week weren’t very good. I didn’t even notice until the third person came up to me complaining about the “lame” gift bags.

At first, my response was, “It’s free, people. Let’s get serious here. How do you complain about something you don’t have to pay for? If you don’t like it, don’t take it.”

But there is something to be said for having a cohesive experience. Everything else at Fashion Week was so nice that the second rate gift bags seemed out of place（不相称的）. They didn’t meet the expectations that were set by the rest of the event.

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