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Ronald Yan闫军就任智立方(北京)总经理

(2009-10-12 21:27:47)
标签:

智立方

新发展

财经

分类: 杨石头-智立方战斗生活

Ronald <wbr>Yan闫军就任智立方(北京)总经理

 

200910月10日,闫军正式出任智立方(北京)总经理。

 

出身道琼斯的闫军有着全面的知识体系、丰富的行业从业经验和管理经验。曾就职奥美广告北京,灵智精实整合传播集团北京分公司的客户群总监,完达山乳品公司的市场总监以及亚信科技的市场经理等职。

 

中国在经济结构转型的过程中酝酿了很多机会,越来越多的创新型企业希望在新一轮的格局中,为品牌赢得更大的发展机会,而企业要做到这样的转变和成长,需要新的智库引擎——智立方集团就是一个新的企业成长的引擎,一个企业的智力发动机,这是智立方集团与其他传统广告公司最大的区别,也是吸引闫军加入的最大原因。

 

未来,闫军将负责智立方集团核心品牌整合模块的打造,形成以研究与策略为中心,以公关、媒介、互动营销、娱乐\影像\时尚明星为平台的创新服务模式,帮助中国企业更快速系统地建立品牌,持续健康地发展,从而形成更强有力的品牌竞争力。

 

Ronald Yan闫军介绍:

 

奥美广告 客户群总监。

负责长虹、伊利、康奈等重点客户的360度品牌整合传播。

 

灵智精实整合传播集团北京公司客户群总监

服务08年北京奥运会赞助商之一的伊利集团。在灵智期间,他帮助伊利液奶事业部,酸奶低温事业部贡献和分享了奥运传播、品牌传播、产品整合传播的经验,得到客户的尊重和认同。

 

在加入广告行业之前,闫军的行业经验跨度比较大,从金融信息领域,到电信领域;从咨询到市场研究;从快速消费品企业的市场营销管理到4A广告公司的客户管理。跨行业的从业和管理经验,培养了他全方位的策略思考能力、业务管理能力和团队领导力。

 

关于广告行业的一点思考:广告行业越来越面临综合竞争能力的挑战,从品类的跨界,到消费者心理和行为的新变化;从区域文化到国际性跨文化的沟通。信息的融合和交流,越来越需要广告人有能力应付复杂的作业和洞察纷繁市场背后“洞察的能力”,这种能力的培养需要广告人自身的长期学习、领悟和实践。

 

闫军1996年毕业于首都经济贸易大学,财会专业。喜欢看书、旅行和运动。

 

Ronald Yan

Group Account Director

O&M Advertising

 

Ronald Yan joined in O&M Advertising as Group Account Director in Feb of 2008.

 

He was Group Account Director of EURORSCG Beijing before joining O&M. He was mainly responsible for one of the key accounts of the company, Yili Group, a major official sponsor of 2008 Olympic Games. He successfully earned respect and recognition from the client during the period of working in EURORSCG and made his own contribution to the Liquid Milk BU and Yogurt BU of Yili Group through sharing his idea and strategic thinking on Olympic Games, brand management and communication.

 

Prior to his advertising career, Ronald had tremendous experiences in various industries from financial to telecom industry; from consulting to marketing research; from FMCG to marketing management and account management in advertising agency. The years of experience in various industries and management gave him an overall capability on strategic thinking, business management and leadership.

 

Ronald’s comments about the advertising is : The advertising industry is facing more and more challenges of comprehensive competition. From cross-industry integration to the new trend of consumption & consumer behavior, from regional to transnational culture communication. The integration and exchange of information requires ad people are more able to deal with the complicated situation and demonstrate insight for the dynamic market. Such capability needs long term learning, thinking and practicing.

 

Ronald Yan graduated from The Capital University of Business and Economics in Beijing. He is fond of reading, touring and sports.

 

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