Cutting-edge thinking－麦肯锡营销之道－太商公解剖麦肯锡_太商公

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Cutting-edge thinking－麦肯锡营销之道－太商公解剖麦肯锡

(2007-06-19 21:08:41)

标签：

mckinsey

麦肯锡

太商公

营销

分类：太商公营销经

Drawing on strong industry relationships, extensive client engagements, and ongoing research, we identify the trends and explore the issues that are of greatest concern to businesses and business leaders. By disseminating our research and ideas through extensive publication and frequent participation in industry forums, we provide thought leadership to our profession and the business community at large.

http://www.mckinsey.com/practices/marketing/ourknowledge/

So we can see the key secrets that McKinsey marketing himself:

we provide thought leadership to our profession and the business community at large
- identify the trends and explore the issues that are of greatest concern to businesses and business leaders
- - Drawing on strong industry relationships
  - extensive client engagements
  - ongoing research
- disseminating our research and ideas
- - through extensive publication
  - and frequent participation in industry forums

Then what can you do to provide your leadership in your industry?

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