2010年12月15日，星期三

Adam Lechmere报导

根据Decanter.com的可靠消息，罗斯柴尔德拉菲集团与美夏公司长达七年合作关系的结束，缘起于该集团欲入股这家中国的葡萄酒进口商。

美夏的合伙人付一安在接受Decanter.com的访谈时说道，在现阶段，我们尚未做好出售公司股权的准备。

 “这是由于双方对于自身发展策略不同所产生的分歧所导致的”，他补充道：罗斯柴尔德拉菲集团欲通过收购一部分美夏公司的股权，进一步控制在中国的销售渠道，而美夏对于公司“未来发展的愿景”，则倾向于保持独立运作。

拒绝了罗斯柴尔德拉菲集团参股就不能继续拥有其代理权，付一安说道。

“我们清楚地了解，如果不出售公司的股权给罗斯柴尔德拉菲集团，将意味着失去和这个品牌的合作关系，而这也是我们经过深思熟虑后所作出的决定。”

付一安相信双方过去的合作关系是“十分成功的”，而罗斯柴尔德拉菲则是一个“无与伦比”的品牌，但他坚信，“现今的中国市场将提供更多的知名葡萄酒品牌更宽广的发展空间”。

具体地说，他认为美夏过去一直比较着重于经营布根地的葡萄酒。

了解到布根地葡萄酒业协会(BIVB)投入了四十万欧元用于布根地葡萄酒在中国市场的推广，付一安说到，“2011年，我们打算和两家当地的葡萄酒公司一起合作，推广并大量销售来自布根地的葡萄酒产品。”

目前，美夏公司已经和宝尚父子有了十分深入的合作，并将引进更多来自阿曼卢梭、海莫奈，以及凯慕这三家酒庄的优质葡萄酒产品。

付一安先生认为，布根地和意大利，尤其是托斯卡纳地区，是除波尔多之外，最能为中国市场所接受的两大葡萄酒产区。

“中国的消费者之所以会钟情于购买波尔多的葡萄酒，是由于它悠久的历史，崇高的声望，稀有性，以及相对昂贵的价格。而意大利和布根地的葡萄酒恰好符合这些特性。”

到目前为止，代理权已转入ASC的罗斯柴尔德拉菲的发言人并没有做出任何进一步的声明。

文章来源：Decanter.com

Summergate 'not prepared' to sell stake to Rothschild

Wednesday 15 December 2010

by Adam Lechmere

The seven-year relationship between Domaines Barons de Rothschild (Lafite) and Summergate collapsed because DBR wanted a stake in the Chinese importer, Decanter.com can confirm.

Summergatewas not prepared to sell any of its equity, the firm’s managing partner Ian Ford told Decanter.com.

 ‘It was an unfortunate divergence of strategy,’ he said. DBR was intent on an equity stake and control over their distribution in China, while Summergate’s ‘vision of the future’ was to remain independent.

They could not remain DBR’s distributors having refused it a share in the company, Ford said.

 ‘Clearly we took the decision not to sell any stake to DBR with full knowledge we were going to part ways. It was a long-considered decision.’

Ford said they had ‘a very successful partnership’, and that DBR was ‘a fantastic brand', but he insisted ‘there is a lot of space for a lot of big brands in China.’

In particular he said Summergate was focussing on Burgundy.

Noting that the Burgundy trade body the BIVB had earmarked €400,000 for a concerted campaign in the China market, Ford said he had ‘plans with two companies in local regions to market and distribute Burgundy in very significant amounts in 2011.’

At present Summergate works with Bouchard Pere etFils, and has allocations for Domaine Armand Rousseau, DomaineRamonetand DomaineMeo-Camuzet.

Ford said Burgundy and Italy – in particular Tuscany – were the two regions apart from Bordeaux that were poised to take off in China.

 ‘They are very interesting categories. The Chinese like Bordeaux because it has history, prestige, rarety and high prices. Italy and Burgundy fit that profile exactly.’

DBR, which is now distributed by ASC Fine Wines, has no comment, a spokesman told Decanter.com.

http://www.decanter.com/news/wine-news/510301/summergate-not-prepared-to-sell-stake-to-rothschild