The 605-room New World Shanghai Hotel is located in the commercial centre of Changning District. The hotel offers direct access to the metro and light-rail stations, so getting from the hotel is quick and easy. There are five restaurants and bars at the hotel, serving delicacies and fine wines from across the world. For guests seeking rest and recreation, the hotel offers a gymnasium, outdoor swimming pool, whirlpool, sauna and steam rooms and massage service. All these favourable factors make New World Shanghai Hotel the first choice for business and leisure travellers.

Mr. Lim Boon Kwee is the General Manager of the recently rebranded New World Shanghai Hotel. During his 26-year career in the hospitality industry, Mr. Lim has managed luxury properties for Starwood, Raffles, Sedona, IHG and Shangri-La hotel groups in the United States, Singapore and China. New World Shanghai Hotel is the sixth international hotel he has helmed in his past decade of experience in China. Mr. Lim’s has high expectations for New World Shanghai Hotel.

Defining the culture for a brand requires passion and vision.

“Our brand promise of being the provider of modern Oriental hospitality will set us apart from our competitors,” says Mr. Lim, “We’re excited and determined to ensure that our brand promise is delivered to every guest in the hotel.”

“In addition, we feel that taking good care of our hotel associates is a top priority. Our associates are all ambassadors of our brand and hotel. Our aim is always to understand and fulfil our associates’ needs so that we can pursue a higher standard of service quality once we know what motivates them.

“Every associate undergo a vigorous training program to better understand our hotel brand promise, our principles and the ways we work so that he or she is inspired to offer engaging, natural, sincere and perceptive service to all our guests consistently.

Not every general manager places so much importance on their hotel’s associates’ care, but Mr. Lim’s focus is to take good care of all his associates so that they can take good care of all the guests in the hotel. This genuine care of the associates and guests forms a circle that is reflected in the sincere and friendly service offered by New World Shanghai Hotel associates.

These associates are not just doing their jobs; instead they are encouraged to treat the guest like a family member. The goal is to anticipate the guests’ needs to make them feel at home in New World Shanghai Hotel. Management believes that it is through passion and inspiration that an associate can deliver service which is full of pleasant surprises for guests.

“We learn and move forward every day in pursuit of excellence in service. We don’t just provide exactly what the guests need or ask for. We offer more; we want to walk an extra mile for our guests. It’s not easy to think of every possible need of the guests, but we’re working on it continuously by paying close attention to every single detail.”

The concept of thinking international and acting local symbolises modern oriental hospitality of the New World Shanghai Hotel. Mr. Lim uses a simple example of the guest’s breakfast experience: “If there’s a group of guests from North China in our hotel, we’ll definitely prepare more Northern China dishes in addition to international breakfast favourites on our buffet menu. By understanding the local culture and providing customer-focus service, we show to our guests that New World Shanghai Hotel knows your needs and wants you to enjoy world-class service here.

The hotel played hosts to many Chinese and foreign visitors during the 2010 Shanghai Expo. With the conclusion of the Expo, there has been a drop in the number of visitors to Shanghai, prompting a challenging period for the hospitality industry in Shanghai.

 “It’s getting to be more and more competitive; thus, we need to look into developing a new markets from surrounding cities. We believe that we shouldn’t be restricted by only the main feeder markets.” Says Mr. Lim confidently.

“ As an analogy, we’d like to develop the cake to be bigger rather than everyone trying to share a small one. In this post-Expo era, Shanghai will still remain a city of charm and wonders for visitors to explore. Now, more people have come to know Shanghai through the Expo and they definitely will look forward to more exciting events and activities in this dynamic city. The rapid growth in the domestic market is still very strong which will continue to be our main feeder market.”

“Possessing a positive attitude spells success. To some extent, the ways we look at challenges define success or failure. Rhetorically speaking, it’s like looking at a glass of water – do you choose to see it as half full or half empty? As the general manager of the hotel, it’s my responsibility to motivate my associates and to ignite their passion, enthusiasm and definitely their dreams.”

From Mr. Lim’s words, we see a person who looks at being a hotel’s general manager not as a job but as a passion in life.

New World Shanghai Hotel will be a landmark in Shanghai and to achieve it requires a clear vision, well-executed strategies and last but not least associates’ commitment. Although it’s winter now, it’s the warmth and hope of the spring that New World Shanghai Hotel brings. Let’s look forward to the glorious blossoming of New World Shanghai Hotel, a future of sparkle and vigour.

拥有605间精美客房的新世界酒店坐落于大上海商业中心黄金地段，多条地铁及轻轨线近在咫尺，使宾客的到来与出行更为便捷。酒店内有5家餐厅及酒吧，提供国际特色的佳肴及美酒佳酿，令人流连。酒店设施齐全的健身中心更是宾客放松身心，强身健体的理想选择。还有大型的室外游泳池，冲浪浴、桑拿、蒸汽浴及按摩服务。种种贴心服务，无不彰显着上海巴黎春天新世界酒店是商务及休闲旅游人士的首选下榻之所。

日前，巴黎春天完成了新世界酒店品牌的重新定位，当家人林汶贵总经理自然在这场创举中功不可没。林先生拥有超过26年的酒店行业管理经验，曾在美国及东南亚其它国家和地区的豪华酒店任职。林先生在中国10年，这是他第6家担任总经理的大酒店。丰富的经历以及出色的领导力让人对巴黎春天新世界酒店的新气象充满期待。

定义新的品牌文化需要相当的魄力和实力，针对品牌新的出发，林先生和他的团队踌躇满志：“我们很乐意也有信心将我们的品牌承诺传递给每位酒店客人。我们提供的现代东方待客之道让我们与众不同。不仅如此，我不得不强调，对员工的重视一直以来是我们酒店最为关注的。酒店的每一位员工都是我们酒店文化的传播使者。我们致力于了解和满足员工的需要，以此来激励大家的工作热情、服务热情，这样，我们能提供更高标准的服务。我们的每位员工都会接受严格的培训来更充分地了解我们酒店的品牌文化、工作原则以及工作方式，这些新的理念会指引他们提供更自然、真诚和体贴的服务。”

鲜有总经理将员工的重要性排在如此显著的位置，可是细想，林先生的落脚点还是在客人身上，通过员工，这样一个强大的载体，将最好的服务传递给客人。照顾好员工、照顾好客人，这是可见的良性循环。果真，在巴黎春天新世界酒店的员工身上我们感受到了最自然、真诚地的服务。他们似乎并不只是在工作，而是真心真意对待朋友和家人般的照顾你、款待你。美妙的是，他们仿佛能读懂你，不需你多言语什么，他们自然就帮你打点好了一切，让人感受到家一般的舒心。这样贴心的“预见性”不光是由于受过专业的培训就能养成，更需要的是热情与激情。想必这些让人惊喜的元素都受到了林先生的影响：“我们每天都要学习、进步，提供更好的服务。客人的需求不能只是表面的需求，他们要什么才给什么，而是要超越他们的需求。我们要从细节入手，通过员工发挥服务优势，‘未卜先知’，这样不容易，但我们正在这样努力。”

巴黎春天新世界酒店优质的服务，通过本地化、个性化的服务理念和服务措施表现得淋漓尽致。林先生拿最普通的餐饮举例：“如果今天我们有一个团是北方来的客人，我们绝对会在自助菜单中准备比以往更多的北方菜。我们通过本地文化吸引外国客人，也让本地客人有亲近感。我们提供国际化的服务，让宾客意识到，新世界上海酒店了解你，希望你在这里能享受世界级的服务。”

在2010世博会期间，世界各地的游客云集于此，酒店扮演了东道主的角色，喜迎各方宾客。随着世博的落幕，客源减少，势必会产生一个低谷，这对于上海的酒店业来说又是一项新的挑战。面对这样的情况，林先生儒雅淡定、从容不迫：“面临低谷，我们的市场竞争会越来越激烈。因此，我们需要向周边城市积极发展新的客源。不是说蛋糕只有这么大，每个人都去抢，而是要把蛋糕做大，寻找新的客源。世博过了，上海还是一个很有吸引力的城市，甚至可以说是更有吸引力。越来越多的人通过世博更全面地了解上海，期待上海。中国的人口多，经济发展迅速，这都表明市场潜力非常大。‘态度决定一切’，我们看问题的角度很大程度上决定了成功与否。就像一杯水，你是看到半杯水，还是半杯空？因为我是酒店的总经理，我有责任要带动员工的积极性，保持他们的热情和干劲。” 生动而又实在的语言，让我们看到了一位热爱生活的普通人，一位热爱工作的总经理。

    新世界上海酒店要成为上海地标性的建筑，需要一个清晰的视野和完美的执行策略，而最重要的是离不开员工们的团结协作，而这一目标也正在逐步实现。尽管时至寒冬，但新世界上海酒店仍然使人们感受着春天般的温暖和希望。无疑，她的全新绽放是美丽的，是耀眼的，是充满生命张力的！我们期待。