厦门建发旅游集团有限公司是中国百大企业集团——建发集团的控股企业，创建于2003年，集团主要从事饭店、旅行社、旅游交通等旅游业的开发、经营和管理。公司拥有“悦华”高星级酒店管理品牌、“颐豪”商务酒店品牌和“建发国旅”旅游服务品牌。

 

《大酒店》：能不能为我们简单介绍一下贵集团的概况？

 

曹锦小姐：我们是一家综合性饭店、旅游投资与管理的福建省最大的旅游集团，集团旗下有8家酒店均分布在福建，都是我们自行投资与管理。我们希望成为优秀的民族饭店品牌，我们的酒店主要分布在厦门，泉州，武夷山等福建省经济文化中心和旅游景点，都是五星级的商务或渡假酒店。我们集团已经有六年历史，悦华品牌已经有24年历史，是中国最早的4星级酒店之一，93年评为五星级酒店，并在那时成为接待国宾的基地。

 

 

《大酒店》：通常旅游和管理是两部分的概念，贵集团是如何对它们进行运作和管理的？

 

曹锦小姐：在酒店方面，我们从去年下半年就感觉到市场的衰退和同业激烈竞争，于是我们加快对酒店的中央预订系统投入和建设，将悦华品牌网站成功转型为集形象推广和线上预订功能型于一体的网站，并加大对门户搜索网站关键词推广和论坛推广，实现每月销售100％的高速增长。而去年推出的颐豪商务酒店，定位城市精品商务酒店，虽然房间不多，却是针对商务客户对商务服务设施，卫生间，床等进行专门优化以适应商务人士的需求，并且紧邻厦门的商业中心。首家推出后，入住率接近90％。在综合旅游领域，我们拥有“建发”这个国际旅游品牌，去年在中国国际100强旅行社中排名第二十五位。

 

Xiamen C&D Tourism and Hotels Co., Ltd. is a sole subsidiary of China’s top 100 enterprise group, C&D Group mainly engaged in the investment, operation and management of luxury hotels and travel agencies. At present, it has top star-level hotels such as Xiamen Yeohwa Hotel, commercial hotel Yihao Business Hotel, and also international travel agency, C&D ITS Co.,Ltd.

 

Grand Hotels: Could you please give us a brief introduction of C&D Group?

 

Ms. Soukin Cao: Our group owns 8 hotels located in Fujian province, constructed and managed by ourselves. We most respect the management model of Shangri-La Hotel among all the hotels run by Asians, and we prefer to be the native Shangri-La. We have our five-star hotels located around the financial centers and tourist destinations like Xiamen, Quanzhou, Mount Wuyi. Our 6-year old C&D Group, takes pride in its hotel brand Yeohwa, which has a history of 24 years and was the earliest four stat hotel in China. Yeohwa Hotel was also ranked as a 5 star hotel in 1993 and began to host state guests.

 

Grand Hotels: Generally speaking, tourism and management are two different concepts, how does your company manage and operate both of them?

 

Ms. Soukin Cao: We felt the slowdown of the market and also the increasingly fierce competition from the second half of last year, and we acted before the situation got worse by investing over 100 thousand RMB to the CRS of the hotel, turning Yeohwa Hotel’s website into a multi-functional site which combines brand image development with other hotel functions. Besides, we stepped up online sponsor results marketing and promotion efforts in forums, which contributed to 100% increase by month in sales. Talking of Yihao Business Hotel established last year, it’s a high-quality commercial hotel brand, focusing on medium and high end commercial guests, it provides efficient and cozy services with exquisite interior decorations and well-equipped commercial functions. What’s more, the hotel’s location next to the business center of Xiaman also adds to its competitive strength. When the first Yihao Business Hotel was opened for business, the Lodging-occupancy almost reached 90%. And in integrated tourism sector, we have C&D ITS Co.,Ltd , an international travel agency which ranked 25^th place in China Top 100 international tourist agencies last year.