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Royal Caribbean Cruises Limited appoints Shanghai-based Hung & Kit as In
(2007-04-25 16:03:33)| 分类： 软文 |
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皇家加勒比海国际游轮公司指定上海吉洪旅游服务咨询有限公司为中国华东及华北地区国际代表
有关皇家加勒比海游轮有限公司
Royal Caribbean Cruises Limited
(RCCL) has appointed Hung & Kit Travel Services and
Consultants, Ltd as the International Representative (IR) covering
the territories of Eastern China (Shanghai) and North and
North-Eastern China (Beijing).
The appointment is effective
from 1 April 2007 and designates Hung & Kit as the General
Sales Agent (GSA) for the Royal Caribbean International and
Celebrity Cruises brand in these territories.
Mr. Rama Rebbapragada, Director
of International Sales & Marketing Asia/Pacific with RCCL, said
that the appointment of Hung & Kit is in line with the
company’s announced plans to become a major player in the China
vacation market and increase its presence in Asia.
He said, “Due to the sheer
size and numerous channels of distribution within the Chinese
territories and cities, we felt that RCCL’s objectives would be
best served by splitting the country into key regions with a
dedicated team in each region.
“We are impressed with the
distribution and operational capabilities, sales and marketing
expertise, as well as the high standards of service that Hung &
Kit demonstrated, making them a perfect partner to better reach our
customers and travel agents in this region as we open up a new
market in China.”
Ms. Julie Chu, Managing
Director of Hung & Kit Travel Services and Consultants Ltd,
feels that the appointment paves the way for a win-win partnership
between RCCL and Hung & Kit, given RCCL’s established and
reputed brands and Hung & Kit’s depth of experience in the
market.
Ms Chu said, “We are very
honoured to be appointed as the International Representative for
Royal Caribbean Cruises Ltd in Beijing and Shanghai, as it
illustrates the trust that RCCL has in our expertise in the China
market.
Ms Chu added that the China
cruise industry is still in a nascent stage of development; even
though there are a few existing cruise brands in China, she
believes that the entry of RCCL’s Royal Caribbean International
and Celebrity Cruise brands will evoke a new wave of interest in
cruise vacations.
Speaking on Hung & Kit’s
strategy, Ms Chu emphasized that the company will leverage on its
industry experience in China as well as its media, travel agency
and airline contacts in its efforts to promote the
brands.
This December, Royal Caribbean
International will deploy the 2,500 guest capacity, 78,500 ton ship
– Rhapsody of the Seas – in Asia. The ship will be home-ported
from Shanghai for two months in early 2008, and would offer a
series of 5-night cruises calling at Fukuoka in Japan and Pusan and
Cheju Island in South Korea – an itinerary that is expected to be
a hit with vacationers from China.
About Royal Caribbean
Cruises Ltd
Royal Caribbean Cruises Ltd. is
a global cruise vacation company that operates Royal Caribbean
International and Celebrity Cruises, with a combined total of 29
ships in service and three under construction.
Royal Caribbean International
will be deploying Rhapsody of the Seas for 3 to 12-night
cruises in Asia starting December 2007; in addition, the brand
offers luxurious cruises in Alaska, California, Mediterranean,
Northern Europe, Caribbean, South American and many other exciting
destinations.
Celebrity Cruises offers
comfortably sophisticated, upscale cruise experiences with highly
personalized service, authentic five-star dining, and extraordinary
attention to detail. Celebrity sails in Alaska, Antarctica,
Bermuda, California, Caribbean, Europe, Galapagos Islands, Hawaii,
Mexican Riviera, Panama Canal and South America, and will begin
sailing in Australia and New Zealand this
year.
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