Day9 小作文-Marketing: Advertising

※ 直击考点：

►  常考的形式为内部电子邮件；

►  写作目的多为告知信息，请求，解释；

1. 文章结构

题目会给出三个提示点，作文需要把这三点内容全部覆盖到。可以一个要点一句话，一句话的长度控制在15个字左右。一般来说，三个要点要完成三个功能：告知事项，扩充信息，强调或补充。

►  告知事由

计划、时间、人物、地点、事件等

I am writing to inform you that ..

I'd like you to know…

I'm pleased to inform you that…

I would like to inform you that…

I have learnt that…

We're going to…

… is needed/required to…

►  扩充信息

解释原因，说明重要性，或交代具体信息，进行询问等

because, due to, lead to, the reason why is that, result in

It is of great important in that…

If …, we will…

Would you let me know..？

I'd like you to tell…

Please let me know if …

►  强调或补充

建议，要求，希望，补充信息等

…is expected to finish by…

please … before…

You are required to…

Please also remember to…

2. 语言使用

语言要准确、简洁，且不能照搬题目中的原词原句。可以通过以下方式对题目中的表达进行转换：

►  换句型

The color applies in every style.

→ There are no exceptions to the color.

►  换同义词

Because of a business trip, I cannot come to England at the end of November.

→ Due to a business trip, I am unable to come to England at the end of November.

►  换词性

I would also feel pleasure to accept your offer of arranging for me to see a play in the West End.

I would also be pleased to accept your arrangement for me to see a play in the West End.

Day10 报告-Marketing: Sponsorship

商务报告的结构一般分为以下四部分：introduction，findings，conclusion，recommendation。当然这四部分并不是固定的，考生需要根据题目要求灵活调整。除此之外，考生也可以使用个性化的小标题，或者不使用小标题。

Introduction简述商务报告的背景；

Findings列出事实依据、理由；

Conclusion(s) 根据事实进行推理分析，得出结论；

Recommendation(s) 根据结论，给出建议，计划实现的目标，以及实现目标的具体办法。

1. Introduction

引言部分主要向读者介绍报告的写作目的。写作目的应该清晰明了，并尽量用一句话概括。常用句型：

The report aims/sets out to… investigate/evaluate /assess/study/recommend/analyse/asess…

The aim/purpose of this report is to… recommend/analyze/give…

The report is based on…

Mr. XXX has asked me to report to ...

As requested by/Upon request of…, I am submitting the following report about…

 2. Findings

这部分应尽量清晰、简洁、客观，给出详细准确的数据。常用句型：

It was found/discovered /that…

It was generally the case that…

The following points summarize our key findings.

The key findings are outlined below.

We discovered that…

According to the recent market research/investigation /survey

3. Conclusion

结论部分用于表达通过分析得出的深层次的观点。结论部分也应该非常简洁。

According to the findings above, it can be concluded that ……

It is clear that…

4. Recommendation

It is recommended that …should be done.

Based on the conclusion / analysis above, we recommend that…

With reference to the advantages stated above, the following recommendations can be made.

Something is recommended. (eg, A change of attitude is recommended.)

On the basis of the analysis, it is reasonable to have the following recommendations.

It would be advisable to…

Thoughts should be given to …

Day11 信函-Merger and Acquisition

※ 直击考点：

►  考查的功能多为订单，询问，邀请，投诉，告知信息

1. 订单

 

►  例文

You are the owner of a toy factory. A customer has sent you a letter summarizing a negotiation made a week ago. You have written some notes on the letter.

Dear Paul,

Thank you for your letter of 3rd April concerning our negotiation. We are delighted that Ella range will be in your catalogue. There are, however, some email points which need clarifying.

The Ella range comes in six styles. Please look at the samples and confirm which three styles you would like.

You referred to the further option of 4,000 pieces. I thought we have agreed on 5,000. Please check the correct figure.

I can confirm the optional pieces will cost $ 2.25 each.

With reference to the delivery date, we regret to tell you that we are unable to deliver by 1st October 2009. The earliest date would be 15th October 2009. I hope this will be acceptable for you.

Please feel free to contact me if you have any further questions.

►  句型

We are pleased to confirm your order…

Thank you for the letter of… with an order for…

We welcome you the order above order.

We shall be pleased to receive further orders from you.

We would be grateful if you could deliver as soon as possible.

Please let us know when we can expect the delivery.

2. 询问

►  例文

The retail company you work for is considering installing a TV system in its store to give customers information on products and services while they shop. You have seen an advertisement for a company which provides this type of system. Write a letter to that company.

Dear Mr. Taylor

I am writing to enquire about your in-store television system we saw advertised in the latest edition of The Daily Mirror. We are a country-wide operating chain of sport shoe shops and are considering to provide our sales rooms with flat screens to entertain our customers and to inform them about our latest inventions.

Due to the fact that we are going to launch a special football shoe next month, we would be pleased if it might be possible for you to install about 20 screens within one month. In addition, we would like to ask further information about your training lessons and we would be grateful if you could send us your detailed brochure as well as your price list.

I look forward to hearing from you and I would appreciate it to receive your information in due course.

 

Yours sincerely

►  句型

With reference to …, I would like to have more information about…

Could you tell us/Could you inform us…

I am writing to enquiry about …

I am interested in your…

I would like further information/details about …

We would like to know about/if …

We would be grateful if you could let us know about/if …

We would appreciate it if you could inform us about/if …

 

3. 投诉

►  例文

Your company employs an office cleaning service to clean its offices every evening. Your company is dissatisfied with the service, and you have been asked to write a letter to the office cleaning service.

Write your letter to the office cleaning service 

• explaining why you are writing

• describing ways in which the cleaning service is unsatisfactory

• saying what effect this has on clients visiting the office

• outlining what action you intend to take if the service does not improve.

Dear Madam,

I am writing to express my concern about the quality level of cleaning services provided by your company to Robust & Co. There have been numerous events which resulted in our disappointment in Cleaner's World level of quality, so allow me to name a few.

First of all the litter is not being picked up from all the garbage bins in our building. This results in an unbearable amount of waste paper in our rooms.

In addition, corridor floors are swept only once a month and we find it unacceptable.

Moreover, one of your staff was reported cleaning LCD computer monitors with liquids completely inappropriate for that purpose. Of course this has left many of our LCD monitors badly damaged.

The most important issue I would like to discuss with you is numerous reports of missing documents. Apparently, and not coincidentally, there is always a notable increase in the number of such reports after the weekly clean-up of our offices.

All the above issues have a very deep impact on our clients and visitors, who are making remarks about dust in our waiting room.

As a conclusion, I would like to warn you that if we do not see a drastic improvement in the quality of your service, we will be forced to look for another cleaning company.

 

Yours sincerely

►  句型（投诉）

说明写信目的：

I am writing to complain about …

I am not satisfied with …

阐述事件背景：

Unfortunately, we have not yet received your payment.

I would like to remind you of the fact that…

I would like to draw your attention to (the fact that) …

I would like to point out that …

I hope that it is not necessary to remind you that …

I must therefore insist that …

 

提出具体要求：

I am sure you can understand my disappointment. I would therefore be glad if you could investigate this matter.

If we do not receive adequate compensation within 7 days, we will be forced to write to the local newspaper.

►  句型（处理投诉）

表示歉意：

I am writing to apologise for/about…

I regret that…

I am afraid that…

I am sorry that…            

I apologise for…

I wish to offer my sincere apologies for…

I am sorry for any inconvenience this has caused.

I was extremely sorry to hear that…

 

解释原因：

This was due to…

Unfortunately, we have been unable to…

告知处理意见：

I can assure you that we will…

After careful investigation, we found that…

 再次道歉：

I would like to offer our apologies once again and thank you being an excellent customer.

Please accept our apologies once again.

We hope that this has not caused you any in convenience. 

 

4. 告知

►  例文

Your managing Director has asked you to reply to the letter below which is about a proposed educational visit to your company by a local school. He has written his comments on the letter. Write a letter to the head teacher explaining the changes the Managing Director would like to make to the visit.

Dear XXX,

Thank you for your letter, in which you put forward some suggestions for the proposed visit to our company.

There are, however, a few changes which I would like to make to your suggestions.

Our company is not able to receive 40 students but a maximum of 25 would be acceptable.

You suggested the date of 18th Friday. Unfortunately, a conference has been arranged on that day. Would Monday of the following week be available for you?

The training officer will not come back until 10:30, so his talk to the students will have to be delayed.

As to your request to have our new employees talk to your students, we regret to tell you that we can not release them from their duties.

If you have any further questions, please feel free to contact me.

Yours sincerely, 

►  句型

告知变化：

Further to last week's correspondence, I am writing to inform you that we have to make a few changes to …

Please note that…

It has been confirmed that…

告知好消息：

I am pleased/delighted to tell you that…

告知坏消息：

Unfortunately, …

I am afraid that…

I regret to tell you that …

结尾：

If you have any questions, please do not hesitate to contact me.

Day12 建议书-Marketing：Publicity

建议书和报告的格式是非常类似的，只是报告重点是描述事实数据，建议书的重点则是给出可行性方案。此部分技巧请参照报告的部分。

 

Day13 回答问题-Marketing: Sales Promotion

※ 直击考点：

►  谈论现在和过去的经历及将来的计划；

►  回答简单的商务问题。

 1、个人细节

 

问题常常围绕学习和工作两个方面展开。如果是学生，问题常会涉及学校、专业、家庭等；如果是在职人员，问题就会涉及工作、职业和未来计划等方面。当然还可能会问到个人兴趣、家乡、爱好、家庭等相关话题。

►  个性

问题：

What kind of person would you say you are?

How would you describe your personality?

What is your best quality?

What do you think are your strengths and weaknesses?

常用句型：

I' a _______ person.

being ________ is my best quality or one of my weakness. which often, but I am trying to improve that 

常用词汇：

introverted/extroverted/outgoing

optimistic/pessimistic

agreeable/amiable

quiet/talkative

enterprising/ambitious

obstinate/headstrong

considerable/thoughtful

diligent/hardworking

a person with a strong will

creative/patient/emotional/sensitive/meticulous 

►  教育背景

问题：

Would you please give us some information on your education?

What's your major?

Why do you choose your present specialty as your major?

常用句型：

I graduated from in… with a bachelor degree of…

I am studying in…,majoring in…

There are extensive job opportunities in this area.

I found myself strongly fascinated by the subject.

My parents intended me for this.

I have been learning English for… years, ever since I was a child. I like English because the language attracts me a lot.

►  工作相关

问题：

What do you do for a living?

What's your occupation?

What does your job involve everyday?

Do you like your job？

Are your happy/satisfied with your job？

Do you think your job is challenging？

常用句型：

I am a…

I work in…

I work for…

常用词汇：

chances to be promoted

length of work

daily routine

vacation time

chances of oversea training

flexible working hours

working environment

space for further development

promotion 

►  兴趣爱好

问题：

What do you do in your spare time?

Could you tell me about your interests outside college or work?

常用词汇：

I have a lot of hobbies among which I find ... is a lot of fun.

I often relax myself by…

I always enjoy…

…is always something I enjoy.

Whenever I have time I would be crazy about…

The best way to forget a day' stress is to…

The best way to forget s day's stress is to…

Whenever I have time, I would be crazy about…

►  家乡

问题：

Can you tell me something about your hometown?

What are the main industries of your hometown?

常用句型：

I come from.., a coastal city…

The weather in is mild/humid/cold/agreeable.

It is a city featuring…

People there usually go to the seashore for fun in their leisure time.

It is famous for…

►  未来计划

问题：

What are your long-range goals?

What do you hope to do in the future?

What would you like to be doing ten years from now?

What job would you most like to do yourself?

常用表达：

hope to

intend to

plan to

What I want to do is…

2、个人观点

 

表达个人观点的内容控制在50个字之内是比较合适的。扩展话题的方法包括：

►  举例子

What do you most enjoy about your job?

I most enjoy the teamwork. We have a very good working atmosphere in my company. For example, when I've got a work problem, I can always ask my team leader for help and she's usually ready to give it.

►  说明原因

Is this a good area to work in?

Yes, it's quite good because there is plenty of industry and communications are excellent. It's only 5 stops away from my home by subway, so little time is spent commuting every day..

►  补充说明

Where do you come from?

I come from Qingdao, a coastal city in Shandong Province, where the weather is humid and pleasant. It's famous for its beer and seafood, and the local people are very friendly. 

此外，考生可能会用到一些引入个人观点的表达，如：

I think…

in my opinion

according to my knowledge

as far as I am concerned

from my perspective

 

as I see it

I like because…

prefer to

I'd like to do…

not satisfied with because…     

I don't like, because

If I have the freedom of choice, I would …

Day14 一分钟演讲-Motivation

※ 直击考点：

►  考查发表演讲或个人观点的能力；

►  考查语言组织能力；

 

 

1. 准备阶段

在1分钟准备阶段，利用10秒钟时间选出自己最熟悉的话题。剩下的时间列出提纲，包括开头，论点，论据和结尾，写出将要使用到的关键词汇。在考试的情况下，说英文的语速一般为一分钟100-120个词，因此演讲内容应该包含8-10个句子，每个句子15个字左右，即开头和结尾各一句，中间每个要点各3句左右即可。

2. 表达过程

►  开始之前要先介绍自己选择的是哪个主题；

►  可以偶尔看一下列出的提纲，但记得要跟面试官有眼神交流；

►  利用逻辑衔接词，使结构更清晰，如in the first place, in the second place, in the third place, for example, as a result of, because等；

►  第三个论点的补充要遵循平行原则和相关性原则，也就是说，第三个论点既要和主题相关，又不能和前两个论点有交叉重复。例如在下面这个例子中，higher salary就违反了平行原则，因为它属于financial benefits的一部分：

What is most important when aiming to retain good staff

• financial benefits

• career opportunity

• higher salary

 

 

3. 提问环节

►  不要提问下列这种没有意义的问题，如：

Do you have another point in mind？

You have mentioned three points in your presentation. What point is more important?

►  可以选取1个点，对搭档提到的细节进行拓展即可，如：

Why do you think decision-making is an important personal quality when selecting staff?  

►  回答提问的时候，不必过多阐释，2-4句即可。

 

 

4. 常用句型

►  总起句

When it comes to/Concerning…, several vital factors should be taken into account/consideration: …

Concerning the factors to be considered when…, the most important one is…, but we should not neglect such factors as…

There are generally/normally two elements/factors that are important when…

►  论点过度句

 

In the first place, we should consider…

In the second place, .. should be taken into consideration..

In the third place, we should not neglect…

 

The most important factor is…

Another important factor is…

Still another important factor is..

 

The first thing to consider is

On the other hand, …is also worth mentioning.

 

We should not neglect…

But most of all, we should…

 

 

►  论点扩展句

who did what how. 谁做什么样的什么 介词/副词

It is … for … to do something. 形式主语

so that, in order to 说明目的

which 定语从句

thus doing, which result in / contribute to / lead to / bring about 说明结果

as, because 说明原因

for example 举例

e.g.

 

 

It is also essential for new staff to have a mentor system included in their induction programme, so that new staff could work better/can have better performance at work.

With (the aid of ) an efficient website, online shops can receive orders in time, exchange ideas, give feedbacks and offer good after-sale service to customers, which could lead to satisfactory customer service and enhance customer

loyalty.

It is one of the advantages for online shoppers to receive timely and convenient service which retailers may not be able to offer. If the delivery time is too long, customers might as well make the purchase with real retailers.

►  总结句

There are generally/normally two elements/factors that are important when…

Day15 互动讨论-Successful Team Work

※ 直击考点：

►  考查语言组织能力；

►  考查交际能力和解决实际问题的能力；

 

1. 准备阶段

利用30秒的准备时间研究卡片上的内容，明确要讨论的主题。

2. 总体结构

开头句：说明背景

引出第一个话题

观点 支撑

引出第二个话题

观点 支撑

总结观点

3. 话轮转换

►  主动发言

如果是你先发言，可以给出一个建议，然后问对方有什么意见。如果搭档被问住了，就要负责救场，可以说“Do you mean…?”, 阐述下自己的观点，同时也相当于向对方抛出了一个问题，如果对方回答“yes”，那就可以顺利过渡到下一个话题了；如果对方回答 “no”, 可以请他继续阐述自己的理由。

►  对方发言

如果对方提出一个建议，要表示同意或不同意，并给出原因，然后给出你的建议。给出的建议一定要有支撑句进行论证，论证的方法我们在回答问题部分已讲过，此处不再赘述。如果碰巧你确实对这个话题不熟悉，或者没有反应过来，也可以把问题先抛给搭档，“What about you?”, 这样在搭档陈述的时候，你还可以有时间思考。如果在搭档陈述完了，你还是没有思路，还可以说“I agree with you.”, 然后paraphrase一下对方的观点，并且适当做些补充。

►  控制时间

如果一个论点耗费的时间太长，出现偏题跑题的情况，可以适当打断对方，以控制对话节奏，比如可以说，“what about the second point？”，以此进行提醒和过度。

►  达成一致

谈话结束的时候，一定要就所探讨的问题达成一致，并作出总结。

总之，这部分题型不仅考查语言表达能力，而且还考查交流沟通能力，要抓住一个要领，即交流要顺畅，无论如何都不能让对话停顿下来。

4. 补充材料

►  开始某个话题

Let's start with…

Shall we begin with…

Would you like to kick off?

►  结束某个话题

Right, I think that covers the first item.

Shall we leave that item?

If you don't have anything else to add, let's move on to the next item.

If you don't have …, let's conclude by recapitulating the main points.

►  转移话题

Let's move on to the next item…

The next question on the agenda is…

Now let's come to the question of..

►  打断对方

Excuse me, may I interrupt?

Just a moment, but,,.

Can I say something here?

Sorry to interrupt, but I'd just like to say that…

►  表示同意

完全同意

That' a good point.

I agree with you.

I can't agree with you more.

That's quite a good idea.

That's absolutely true.

I'm quite with you on that.

I'm 100% behind you.

I entirely agree with you.

I see eye to eye with you on this point.

That's just what I was thinking.

That's exactly my opinion.

That's just how I see it.

部分同意

I'm not against it, but…

Yes, I'm with you, but…

There's something in that, I suppose.

Well you've got a point there.

I suppose that's true in a way, but…

►  中性回应

ok

all right

I see your point.

I understand your concern.

I see what you mean.

►  表示反对

I totally disagree with you.

I couldn't agree less.

You must be joking,

I'm inclined to disagree with that.

I wouldn't accept that.

礼貌的反对

Yes, perhaps.

Well, yes, Maybe.

Yes, in a way.

Yes, to some extent.

Possibly.

Yeah, I agree up to a point.

Well, you've got a point there.

There' something in that, I suppose.

I guess you could be right.

Well, I guess you've got a point there.

I see your point, but…

Yes, I suppose so.

That's worth thinking about.

Well, that might be the case.

That's a little far-fetched, isn't it?

I am not so sure.

I don't see it that way.

I'm inclined to disagree with that.

Although it's true to say,,, it's also true that…

I suppose that's true in a way, but what I am getting at is that…

►  询问对方意见

What do you think about this?

What's your opinion on this?

Have you considered…?

I haven't heart your opinion about…

What are your views on this?

Maybe, but don't you think…?

Don't you think so?

What do you think…?

►  表达自己的观点。

I think/believe/ that

You mentioned that…, but from my point of view…

In my opinion, we should….

I'd like to point out that,,,

Let me emphasize…

Just let me finish…

I suggest that…

It seems to me that…

I don't think so, because…

All I am trying to say is that…

What I'm driving at is that…

As far as I'm concerned…

To the best of my judgment / knowledge.…

In my opinion/view…

Personally, I think…

As I see it…

I feel very strongly that…

It's cleat / obvious to me that…

I looks to me as if…

I has come to my attention that…

The point I am trying to make is that…

►  展开观点

besides,\...

on the other hand…

not only that….

and another thing I'd like to mention is that…

►  要求对方澄清观点

I don't see what you're getting at.

I'm not sure what you mean.

I'm not sure what you're saying.

It's not clear what you mean.

Sorry, could you say that again,

I didn't catch what you said.

►  避免跑题。

We are missing the point, I'm afraid.

I'm afraid we are getting off the point.

Let get back to the main point.

It's not on the agenda, but…

►  考虑备选方案

Have you considered…?

What about…?

There's another way of looking at this…

…is also worth considering.

►  总结

Before we close, let me just summarize the main points.

Shall I just go over the main points?

I'm sure we'd all agree with that. So ,to sum up…

目录：http://st.hujiang.com/topic/161045351611/