Yoga’s gorwing popularity in U.S. attracts cash

瑜珈在美风行，带来滚滚财源

Yoga, the ancient practice of postrues, breathing and meditation, is gaining a lot of attention from the material world that its serious prcatitioners are trying to excape.

瑜珈，古代一种对姿态、呼吸以及思想进行训练的练习，从这个物质世界得到了越来越多的潜心训练者的关注，他们想要借此逃离这物质世界。

And no wonder. Americans who practise yoga are often well-educated, have higher-than-average household income and are willing to spend a bit more on so-called “green” purchases seen as benefeiting the environment or society.

毫无疑问。练习瑜珈的美国人通常是受到过良好教育、有高于平均家庭水平的收入且愿意在所谓的“绿色消费” 上比别人多花点钱的人，且这被认为是有益于环境或社会的活动。

“It’s kind of growing out of the crunchy ① stage of yoga to the Starbucks stage,”said Bill Harper, publisher of Yoga Journal. “From the viedeos and the clothes and the toe socks …pelple are pursuing this market with a vengeance. ”

《瑜珈杂志》的出版商比尔·哈博说，“可以说瑜伽正在从艰难的初创阶段发展到欣欣向荣的星巴克阶段。从电视、服装及五趾袜……就能看出，人们在以一种近乎报复的心理追逐着这个市场。”

A glance through recent issues of this monthly magazinge, whose readership has doubled in the past four years to 325,000, illustrates the point. There are four-color ads from the likes ② of Asics athletic shoes, Eileen Fisher apparel and Ford Motor Co. Yoga Journal is now licensing a Russian edition and preparing to expand in other international markets.

对此问题，通过这本月刊杂志近期的发行量就可见一斑：它的读者量在四年内翻了两番，达到32.5 万人。这里有四色广告，包括招人喜欢的爱斯克斯运动鞋的，艾琳·费希尔运动服和福特汽车公司等等。《瑜珈杂志》现在正在授权一个俄罗斯版本，并正准备向其他国际市场扩张。

Americans spend some $2.95 billion a year on yoga classes, equipment, clothing ,holidays, videos and more, accordingn to a study commissioned by the magazine, fuelled in part by ageing baby boomers seeking less aggressive ways to stay fit.

根据此杂志受委托进行的一项研究表明：上瑜珈班、购买与瑜珈相关的器材、服装、影像资料、用在瑜珈度假上的消费及更多其他消费，一年就能花掉美国人大约29.5亿美元！其中一部分原因是那些开始上了年纪的“战后出生高峰儿”的参与，他们正想寻求一种能保持健康又不太剧烈的活动。

Roughly 16.5 million peoplle were practising yoga in the United States early last year, in studios, gyms or at home , up 43 percent from 2002, the study found.

这项研究发现，去年年初，美国大约有1650万人在运动场、体育馆或家里进行瑜珈练习，比2002年增加了43%.