When talking about sophistication, we mentioned one of important attributes about new media. these attributes including experience/sophistication/interication...etc.

Sophistication has put pressure on carriers, its not just about prices. Companies have many options to choose now, and not only necessarily from Telcos. We can found many trends:

WiFi means a more open mobile Internet;

WiMAX underscores mobility for broadband;

New entrants accelerate service innovations, while mobile carriers focus only on price.