Nasdaq-listed online game operator The9 plans to purchase a 50 percent share in MSN China from Shanghai Alliance Investment Ltd. for approximately $100 million, Chinese newspaper 21st Century Business Herald reported Last week.

 

It seems that MSN China are looking for a new partner, with a powerful online instant messenger tool, I do not think MSN china should be undervoluable, with the mature of total market, MSN's target segment market-whitecollar will attract more attention.

 

From the alliance with Shanghai Alliance Investment, MSN has harvested government relationship, I am curious what msn will get from The9.