Currently, usage of online music is highly influenced by general search engines and free streaming services, these two kinds of websites have becoming the main access by which online users to get favorite songs. Obviously , consumer interest in paid music is lukewarm at best.

The popular of streaming services, Companies specializing in the streaming service make their money from advetising dollars rather than downloading or subscription fees. This trend has enough potential to disrupt confidence of a few existed service provider of paid music. As a result, China paid music market are in danger of being swallowed up by this kind of new “legitimate” services.

 

The position of free, ad-based model let 1ting.com Face potential lawsuit from copyright holders, 1ting.com strive to negotiate with these recorded labels and try to differentiate from peer to peer and other unauthorized free music services. Anyway, for lack money paid for copyright, 1ting.com just acquired authorization from some local companies who want to promote their songs and musicians over the Internet.In consideration of severe online market environment, some recorded companies take a watch attitude on 1ting.com and this kind of streaming service.