I-Consumer means self-centered consumers, with desire to express self and own excited experience in consumption process, Management by Objective means strictly managing your objective, scheduling your time and reaching your target. These are two definitely separate concepts, I just wonder if I-Cons can manage their desire or experience properly or just take nothing as their target?

 

When Baidu has more ads in search result, more Internet users would experience search Engine fatigue, frustration and impatience at not finding exact relevant information will leads to loyalty losses, but visitors also get compensate by much entertainment contents, likewise, we can't reject ads from QQ/MSN clients, but they also add many games/music/videos as compensate, the question is, does audience really these content instead of accurate search results or ads-free instant messaging?

 

we still do not know how consumers manager their time and online behaviors, and how do a trade-off choice among different products, sometimes user attention & experience is highly valued, sometimes feeling is behind the specific seduction. could we can be a real self-esteem, independent, ideal consumer like I-Consumer as we imagine? I am afraid not.