Power Shift by Toffler (1999) described the changing landscape in new century, in author's eyes, Violence, Fortune & Knowledge were three key forces that determine the Power's transformation, no doubt, knowledge is the most demographic elements of them. How to manage knowledge embedded in enterprise and its employees? How to leverage it to reach profitability and success? Team work, core value, intuition, imagination.....

 

Cloud wisdom, User-generated Content, social networking....all these words also means the shift of power from supplier to consumer, yes, enormous power has been put in the hands of over 100 million Internet users in China by capabilities empowered by these sites, this shift has ever resulted in the high valuation of this kind of startups over last two years, now, economy recession may cool this round of immature tech hype.

 

UGC in itself is not a new phenomenon, but we can easily find power is shifting to the consumer with the surging of UGC, what happened in this process, and who are key influencers? we do not know exact answer yet. These days I read some materials about cloud wisdom, something just like scientific fantasy...haha....

 

But trends is really hard to forecast, whether consumer can use their power properly? or become a unconsciously mass violence? although shift of power is wide and inevitable, but everyone need to remember not to let the desire for the perfect drive out of the good.