User-generated content is really important, but many people doubt providers can hardly capitalize on gigantic traffic, this is reality, but we do not need to keep worries in mind, console game and digital music is still struggling to be profitable due to widespread piracy, we can learn patience from these new economy market and China specific dynamics.

In fact, surging in popularity itself has shown hided business value, over one out of five Internet users has write personal blogs in the last 12 months, it is really a big gold mine, just like real estate in the centre of downtown. Shi Yu Zhu has tried to transfer users from online SN,51.com, to his MMORPG, seems not very success, no harm trying, maybe next entrepreneur will find the right way, I guess.

How to measure the opportunity in UGC? Different sponsors will have different desire, for professional marketers, while clicks as a starting point, user interaction rates, brand awareness are also important.