Like Mark said in this new book, the small forces are behind tomorrow’s big changes, I learn a lot from his descriptions, especially in analytic variable:

Love & Sexy, why so much elder single guys in big cities across the world? Money, who want to buy 2nd houses and who is emerging mid-class in China? Fashion, new fashions in China? Entertainment, how about your leisure time after duty? Play console game or online surfing? Youth, the new changes in young boys and girls. Working life, the rising role of woman in office, and the extended life cycle of modern urban resident. Healthy, more and more people are becoming fat and more office clerks need sports to keep energy. Family life, what changes in today’s China family? Politics, currently general citizen’s politic intension has changed or not? Which orientation? Lifestyle, many young adults has begun to shape new life styles, how about it? Education, how about today’s education?

Other variables like religion, internationality…75 micro-trends emerging from numerous niche group are grasped by Mark, reading these words is really a wonder journey for one guy who has strong interesting in anthropology like me.