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《汽车族》09年第5期导读封面故事:谁更张扬?

(2009-05-05 09:35:34)
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《汽车族》09年第5期导读封面故事:谁更张扬?

观点 Our View

谁是“宇宙牌”汽车

“我们有个口号呀,叫做用户第一,质量第一,销售量第一,咋儿保住我们的销售量呢?我们就是经常地换换牌子……”

Which car is the one with the universal brand?

"We have a slogan saying Customer First, Quality First, Sales First, but the problem is how to maintain the sales volume? How about changing the brand name time to time……"

 

安全要从自己抓起

这是世界汽车产业新一轮大规模变革与动荡的年代,多年后再回首必有无数唏嘘。但这些天最让我感触的却不是身处的这巨大变革,反而是有些迟迟不来的变革,就是咱骨子里的汽车安全意识。

Growing self security awareness

Current is the times of global automotive industry experiencing revolution and turbulence once again, which could stirvarious comments years later. In these days, I feel the most is not the huge revolution wave I’m in, but the long expected reform that I have been waiting for.

 

封面故事 Cover Story

谁更张扬?道奇酷威

左边的那辆车外形张扬,个性更张扬,面对他,右边的那个人是不是要俯首称臣呢?

Who is more flaunting? DodgeJourney

The car in the left has a flaunting look and personality, facing which, should the man in the right be much humbler?

《汽车族》09年第5期导读封面故事:谁更张扬?

岂曰无C,与子偕行 上海大众 PASSAT新领驭

二十多年前,上海大众的桑塔纳为中国普及轿车立下了丰碑式的业绩。二十多年后,我们似乎已经习惯用A、B、C、D这些字母来描述一辆车所属的级别……

PASSAT traveling with you Shanghai VW PASSAT

Twenty years ago, Shanghai VW Santana has made a big contribution to car popularization in Chinese market. Twenty years later, we are accustomed to using A, B,C,D to lable the class that the car belongs to.

《汽车族》09年第5期导读封面故事:谁更张扬?

Just For two smart fortwo

动力迅猛,像西班牙奔牛一样敏感、暴躁?不不不,这不是smart。轮胎与地面撕裂般的拥吻?不不不,这不是smart。价格便宜量又足,奔驰的QQ?不不不,这也不是smart。他是传奇,更是专属于两个人的精彩。

Just for Two smart fortwo

Power ferocious? Like the Spanish bull? No, no, no, smart is not like that. Tire wrestling with road surface fiercely? No, no, no, smart is not like that. Cheap? No, no, no. smart is not like that.

《汽车族》09年第5期导读封面故事:谁更张扬?

漂移法则 现代劳恩斯酷派

现代也开始漂移了,不仅是汽车,还有大幅上升的市场业绩。对于车辆,测试其性能数据容易,但要清楚其市场定位就是另一回事了。

Drifting rules Hyundai Rohens Coupe

Hyundai also starts drifting, reflected by not only models performance but the increasing market report. But when it comes to models, it is easier for the car maker to obtain testing data than to position them in the market.

 

征服 凯迪拉克CTS-V

2008年5月9日,一项新记录又在纽博格林诞生,凯迪拉克CTS-V以7分59秒32的成绩成为在纽博格林跑得最快的量产4门轿车。

Overwhelming Cadillac CTS-V

On 9th May 2008, Cadillac CTS-V has become the fastest sedan at Nurburgring with a new record of 7.59 seconds.

《汽车族》09年第5期导读封面故事:谁更张扬?

不再冲动 第六代高尔夫GTI

“觉得上一代高尔夫GTI表现得过于猛烈吗?那么试试最新的第六代产品吧,更加均衡的表现让他的性能更加出众。”这并不是什么广告,而是每一位驾驶过两代车型的人最直接的感受。

Rational passion VW Golf GTI

"Do you feel the last GTI too fierce? Then try the new one. With more smoothness and balance, the new GTI is more outstanding." This is not commercial slogan, but a direct experience by a person who has ever happened to drive the both.

 

为你而生 斯巴鲁森林人2.5XS

CR-V的遥遥领先,奇骏的横空出世,RAV4的全场紧逼,城市SUV市场难免刀光剑影。尽管如此,斯巴鲁森林人具有自身的技术优势和特点。从1998年亮相了第一代森林人起,森林人凭借着运动化轿车般的驾驶乐趣为自己在强手如林的城市SUV市场赢得了一席之地。

For you Subaru Forester

You can smell the smoke arising from the urban SUV market, among which are CR-V, X-Trail and RAV4. Despite the competition, Forester joins the group with its own advantages. Since the first launch in 1998, Forest has won a seat with its sporty feature and joyful driving experience.

《汽车族》09年第5期导读封面故事:谁更张扬?

逆向思维 荣威550 1.8DVVT

从1.8T到1.8DVVT,荣威550的产品规划似乎与我们习惯的模式不太一样,不过这种“逆向思维”的出牌套路却带给我们一种久违的亲切感。

Reversal thinking Roewe 550

From 1.8T to 1.8DVVT, the product planning seems different from the conventional rules. However, the reversal way gives us some sort of familiar feeling.

《汽车族》09年第5期导读封面故事:谁更张扬?

出“麒”不意 瑞麒M1

不过个把月工夫,奇瑞就给了我们一连串“意想不到”。在发布中高端品牌瑞麒(RI ICH)和威麟(RELY)同时,瑞麒G6也闪亮登场,不到一周G5曝光,G6、G5布局了定位中高级商务轿车的瑞麒G系列。

 

细节价值论 东风悦达起亚09款狮跑

“细节决定成败”是近几年很流行的一句格言,虽然用来形容汽车这样的工业产品并不很合适,但通过细节的全面改善,东风悦达起亚新推出的09款狮跑在价值方面得到进一步提升。

Detail is everything 2009 DYK Sportage

"Detail is everything" has been a popular slogan in the past years. Although it is not appropriate to use it to describe such industrial products as cars, the value of new sportage has been increased with the full details improved.

用波尔多的红找回褪色的青春 东风标志207两厢

波尔多的红酒固然好喝,品酒却要一颗平和的心。最奢侈的不一定是最合适的,因为车也有自己的性格,奢华的香槟, 随意的桃红,或者诱人的波尔多红,你选哪一个?

Faded youth in red wine Dongfeng-Peugeot 207

Drinking wine needs mood with calm. The most luxury car may not necessarily be right for you as each car has own personality. Champagne or wine, which one will you pick up?

《汽车族》09年第5期导读封面故事:谁更张扬?

玩得起的时尚 海马欢动H11

饱满的车身曲线,让你自信地直视车外投来的目光;澎湃的动力输出,让你轻松游走在城市里的每一条道路;考究的造车工艺,让你不再担心他所能陪伴你的时间。

Affordable fashion Haima H11

With the sexy curve, you can be confident to look into the eyes of people outside. With the powerful engine, you can easily explore each city. With sophisticated interior, you don’t need worry about how long you will stay with it.

 

对比测试 Comparison Test

神奇四侠 奥迪TTS vs. 保时捷Cayman S vs. 梅赛德斯-奔驰SLK280 vs. 宝马Z4

一个看上去就让你觉得动感十足、一个有着最诱人的驾驶乐趣、一个运动中充满了生活乐趣还有一个有着众人皆知的驾驶品质……四位以运动著称的选手有着完全不同的个性,他们之间将为两门跑车王位的头衔展开殊死较量。

《汽车族》09年第5期导读封面故事:谁更张扬?

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