标签:
杂谈 |
Miami, FL (March 26, 2015): International tennis sensation, Maria Sharapova, announced today the launch of the ‘’Official Maria Sharapova App’’. Sharapova’s app is a first of its kind 360-degree experience that takes Maria’s engagement with her fans to an unprecedented level. Maria’s app offers exclusive content not available anywhere else – straight from Maria’s computer and phone to her fans.
Maria will share personal videos and images; give fans the opportunity to participate in live chats; stream live video from her travels all over the globe; send text and voice messages directly to app users on their mobile devices; and make available live scores from all her matches. This combination of the behind-the-scenes content and live interaction gives fans an intimate view into the public, private and professional life of one of the most successful female athletes in history.
“In today’s ever-expanding social media world, the level of engagement that I am able to have with my fans is unprecedented. I am fortunate to play tennis, the most global sport in the world, and be in a position to reach my fans across the globe. While tennis is my greatest passion, I have a lot of various interests and hobbies, and through my app, I will be able to give my fans a closer look at my life’s most candid moments,’’ said Sharapova.
Sharapova’s visionary approach to building her social media platform started more than five years ago and today, with more than 19 million fans across Facebook, Twitter, Instagram and Sina/Weibo, she is the most popular female athlete in the world of digital space. Maria has a special and authentic relationship with her fans and her interaction has been focused on sharing personal stories behind her social posts. In 2013, Maria launched the ‘’Maria Sharapova’s Social Channel’’, a video series with more than 185,000 fans tuning into the first episode. 140 episodes later, her per-episode audience exceeds 1.2 million.
Maria’s new app is available for free download on both apple and android platforms. Maria will stream her post-match press conference on Thursday, March 26 after her first match at the Miami Open.
About Maria Sharapova
Maria Sharapova is in constant motion as an international tennis sensation and world traveler, and manages to maintain, and more importantly grow, a formidable business presence internationally. Sharapova's business empire is firing on all cylinders as she continues to represent major brands including TAG Heuer, Nike, Evian, Avon, Porsche, Head, Supergoop! and Samsung. The five-time Grand Slam champion is an athlete, designer, Olympian, philanthropist, and social media mogul with 15 million Facebook fans. Maria launched her own candy collection, Sugarpova (www.sugarpova.com), in 2012 and has since expanded the brand into more than 25 markets.