WangHuiyao:Firms.going.global.should.fully.utilize.joint.ventures

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国际关系 |
分类: 专栏文章 |
By Wang Huiyao | President of the Center
for China and Globalization(CCG)
The 2020 Bluebook Report on Chinese Enterprise Globalization
shows how, amid a complex international situation, overall global
investment of Chinese multinational corporations has developed
steadily, accounting for a continuously rising share of global
foreign investment stock.
The report was co-authored by the Beijing-based think tank
Center for China and Globalization and the Development Research
Institute of Southwestern University of Finance and Economics,
Chengdu, and published in July by the Social Sciences Academic
Press of the Chinese Academy of Social Sciences.
Overseas mergers and acquisitions have become more diversified
in terms of industry structure. For outbound investment, there is a
particular focus on industries such as manufacturing, information
transmission, computer services and software.
As the COVID-19 pandemic continues to spread globally in 2020,
the disruption of global industrial and supply chains and the
limited transnational flow of personnel have severely affected the
world economy.
The International Monetary Fund forecasts that the global
economy will shrink 4.9 percent this year, with the expected growth
rate of developed economies to be minus 8 percent.
Amid escalating tensions between China and the United States,
Chinese multinational corporations "going global" have weathered
headwinds from waves of protectionism and unilateralism.
However, the globalization of these companies is aligned with
technological development and market forces, and is a logical
result of enterprise development. Such companies should strengthen
their commitment to globalization while paying more attention to
enhancing risk prevention ability and developing global
strategy.
First, Chinese enterprises should focus on multiregional,
multilateral and diversified cooperation. Given the uncertain
outlook for China-US relations, companies can explore investments
in other countries and regions.
This could help to reduce risks and challenges brought about
by international political uncertainty. Also, the Belt and Road
Initiative can take advantage of the multilateral mechanism
launched by the Asian Infrastructure Investment Bank.
An international construction alliance could be established in
conjunction with the World Bank, the Asian Development Bank, the
African Development Bank, the Inter-American Development Bank and
the European Bank for Reconstruction and Development.
In order to involve more countries, enterprises and
institutions in the BRI, and to mitigate the risk of decoupling
between China and the US, the BRI's transparency and the proportion
of contracts open to international competitive bidding should be
enhanced.
Second, Chinese enterprises should explore globalization in
the form of joint ventures and utilize third-party service
agencies. The establishment of joint ventures with local companies
and individuals is a good way for Chinese companies "going global"
to reduce costs, reduce risks by diversification, and tap
synergies.
Chinese enterprises should make better use of professional
third-party services, such as legal services and the research
capabilities of industry associations and think tanks, to improve
cross-border integration, operations and management, and to reduce
risks.
Third, Chinese multinational corporations should emphasize
brand building in the global market. Brand image can help companies
to mitigate risk. When encountering a crisis in a certain country,
brand influence can help enterprises to continue performing well in
other countries.
Fourth, Chinese enterprises should build systems to cultivate
international talent to utilize talent advantages in host
countries. Making better use of local talent can help enterprises
to better understand local conditions, gain recognition from local
communities, and achieve sustainable development.
This approach also creates more jobs in the host country, thus
contributing more to local development.
Finally, at the national level, China could take a more open
stance with respect to foreign investment and enterprises, and
adopt more international standards. This will help to acquire more
international support and reduce accusations from the international
community.
The Chinese government could also further improve regulations
and policies and optimize the business environment to attract
foreign enterprises to China, for example by opening up to
companies such as Google, Twitter and Facebook.
From China Daily, 2020-9-23